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Jaideep Prabhu

Researcher at University of Cambridge

Publications -  65
Citations -  7222

Jaideep Prabhu is an academic researcher from University of Cambridge. The author has contributed to research in topics: Emerging markets & Context (language use). The author has an hindex of 26, co-authored 60 publications receiving 6395 citations. Previous affiliations of Jaideep Prabhu include Wilfrid Laurier University & Tilburg University.

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At the Edge of Innovation: Why Shifts in the Boundaries of Innovation Matter

TL;DR: The innovation cohort at the Advanced Institute of Management (AIM) Research, in a series of wide ranging research projects, examined how these innovation boundaries are changing and the implications of those changes for both practitioners and policymakers as mentioned in this paper.
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The Impact of Price Disclosure on Dynamic Shopping Decisions

TL;DR: In this paper, the differential impact of disclosing either only current, or both current and future prices, on consumer shopping decisions in multi-period tasks involving multiple product purchases was investigated. And the behavioral effects underlying this finding were investigated by estimating a model that allows for variations in consumer discounting, strength of store price format preferences, as well as choice consistency between different price disclosure conditions.
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When Bulldozers Loom: Informal Property Rights and Marketing Practice Innovation Among Emerging Market Microentrepreneurs

TL;DR: In this article , the authors show that in contexts where formal ownership of productive assets is limited, informal leasing has a strong positive impact on innovation in marketing practices, and demonstrate that informal leasing can have a significant impact on marketing practices.
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Design thinking and public sector innovation: The divergent effects of risk-taking, cognitive empathy and emotional empathy on individual performance

TL;DR: In this paper , the authors examined the role of risk-taking, emotional empathy, and cognitive empathy on the likelihood of innovation implementation in public sector employees, and found that individuals are more likely to implement their innovative ideas if they have higher cognitive empathy and risk taking propensity, but lower emotional empathy.
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Entrepreneurs' View on The Increased Entrepreneurship and The Growth of Jobs in Madurai District

TL;DR: In this paper , the authors proposed that the government should adopt and implement rules and regulations that are friendly to business to promote entrepreneurship and protect workers' rights while fostering entrepreneurship and provide tax breaks for beginning all different kinds of new business ventures.