Attachment--and loss.

Dunlap and Van Liere's New Environmental Paradigm (NEP) Scale, published in 1978, has become a widely used measure of proenvironmental orientation. This article develops a revised NEP Scale designed to improve upon the original one in several respects: (1) It taps a wider range of facets of an ecological worldview, (2) It offers a balanced set of pro- and anti-NEP items, and (3) It avoids outmoded terminology. The new scale, termed the New Ecological Paradigm Scale, consists of 15 items. Results of a 1990 Washington State survey suggest that the items can be treated as an internally consistent summated ratingscale and also indicate a modest growth in pro-NEP responses among Washington residents over the 14 years since the original study.

/pdf/new-trends-in-measuring-environmental-attitudes-measuring-4l7jd8b07y.pdf

New Trends in Measuring Environmental Attitudes: Measuring Endorsement of the New Ecological Paradigm: A Revised NEP Scale

Men and Women of the Corporation

Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child living at home. They reported that today’s ecological problems are severe, that corporations do not act responsibly toward the environment and that behaving in an ecologically favorable fashion is important and not inconvenient. They place a high importance on security and warm relationships with others, and they often consider ecological issues when making a purchase. Managerial implications for green marketers and suggestions for future research are discussed.

Targeting consumers who are willing to pay more for environmentally friendly products

Concerns related to the environment are evident in the increasingly ecologically conscious marketplace. Using various statistical analyses, investigats the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products. Finds that this segment of consumers were more likely to be females, married and with at least one child living at home. They reported that today's ecological problems are severe, that corporations do not act responsibly toward the environment and that behaving in an ecologically favorable fashion is important and not inconvenient. They place a high importance on security and warm relationships with others, and they often consider ecological issues when making a purchase. Managerial implications for green marketers and suggestions for future research are discussed. Concerns related to the environment are evident in the increasingly environmentally conscious marketplace. Over the years, a majority of consumers have realized that their purchasing behavior had a direct impact on many ecological problems. Customers adapted to this new threatening situation by considering environmental issues when shopping (e.g. checking if the product is wrapped in recycled material) and by purchasing only ecologically compatible products (e.g. biodegradable paint, CFC-free hairspray or unbleached coffee filters). Perhaps the most convincing evidence supporting the growth of ecologically favorable consumer behavior is the increasing number of individuals who are willing to pay more for environmentally friendly products.

Targeting consumers who are willing to pay more for environmentally friendly

Sales force obsolescence: Perceptions from sales and marketing executives of individual, organizational, and environmental factors

Compulsive buying is an important construct in marketing that has far-reaching personal and social implications. The profile of the adult compulsive buyer in the literature is based largely on the 1992 Faber and O'Guinn Compulsive Buying Scale. A second compulsive buying scale by Edwards has also been used but sparingly. Empirical research conducted over that past 15 years with these two scales shows that, although both scales were designed to measure compulsive buying, the two appear to be different operationalizations of the construct. The present review raises several psychometric issues about both scales. Their robustness is crucial to a clear understanding of the antecedents and consequences of compulsive buying. Directions for research are added.

A Critique and Comparison of Two Scales from Fifteen Years of Studying Compulsive Buying

Background: Since the beginning of the COVID-19 pandemic, social distancing, self-quarantining, wearing masks, and washing hands have become part of the new norm for many, but not all It appears that such preventive measures are critical to “flattening the curve” of the spread of COVID-19 The public’s adoption of such behaviors is an essential component in the battle against what has been referred to as the “invisible enemy”
Objective: The primary objective of this study was to develop a model for predicting COVID-19 preventive behaviors among US college students The Health Belief Model has a long history of use and empirical support in predicting preventive health behaviors, but it is not without its purported shortcomings This study identifies a more optimal and defensible combination of variables to explain preventive behaviors among college students This segment of the US population is critical in helping slow the spread of COVID-19 because of the relative reluctance of college students to perform the needed behaviors given they do not feel susceptible to or fearful of COVID-19
Methods: For this study, 415 US college students were surveyed via Qualtrics and asked to answer questions regarding their fear of COVID-19, information receptivity (seeking relevant information), perceived knowledge of the disease, self-efficacy, and performance of preventive behaviors The PROCESS macro (Model 6) was used to test our conceptual model, including predictions involving sequential mediation
Results: Sequential mediation results show that fear of COVID-19 leads individuals to seek out information regarding the disease, which increases their perceived knowledge and fosters self-efficacy; this is key to driving preventive behaviors
Conclusions: Self-imposed preventive measures can drastically impact the rate of infection among populations Based on this study’s newly created sequential mediation model, communication strategies for encouraging COVID-19 preventive behaviors are offered It is clear that college students, and very possibly adults of all ages, must have a healthy fear of COVID-19 to set in motion a process where concerned individuals seek out COVID-19–related information, increasing their store of knowledge concerning the disease, their self-efficacy, and ultimately their likelihood of performing the needed preventive behaviors

/pdf/improving-predictions-of-covid-19-preventive-behavior-4p4v5gt2dl.pdf

Improving Predictions of COVID-19 Preventive Behavior: Development of a Sequential Mediation Model.

Many business-to-business sales organizations have moved to employing relationship selling as a means of generating greater levels of customer satisfaction and long-term financial success. Relationship selling, though, is distinctly different from that utilized in traditional selling. Consequently, salespeople need to develop new skills and abilities to engage successfully in relationship selling. Doing so requires their adopting a relationship selling mindset. This paper suggests how business-to-business sales managers can create an organizational infrastructure that will facilitate salespeople's adoption of such a mindset. Managers' efforts are directed chiefly at fostering a sales organization that is ready for change.

Development of a Relationship Selling Mindset: Organizational Influencers

There are many truisms about teaching, some of which have been verified through research and others verified by our experience. One such truism was recently repeated by Smith (1992-3, p. 1), …you really learn when you have to teach! Through teaching, we become more completely involved in our own learning and in the subject we must teach.

James A. Roberts

Papers

Sales force obsolescence: Perceptions from sales and marketing executives of individual, organizational, and environmental factors

A Critique and Comparison of Two Scales from Fifteen Years of Studying Compulsive Buying

Improving Predictions of COVID-19 Preventive Behavior: Development of a Sequential Mediation Model.

Development of a Relationship Selling Mindset: Organizational Influencers

Active Learning: Students as Teachers