J
James H. Gilmore
Researcher at Harvard University
Publications - 17
Citations - 12613
James H. Gilmore is an academic researcher from Harvard University. The author has contributed to research in topics: Hospitality & Goods and services. The author has an hindex of 15, co-authored 17 publications receiving 12075 citations.
Papers
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Journal Article
Welcome to the Experience Economy
B J Pine nd,James H. Gilmore +1 more
TL;DR: The authors offer five design principles that drive the creation of memorable experiences that engage all five senses to heighten the experience and thus make it more memorable.
Book
The experience economy : work is theatre & every business a stage
B. Joseph Pine,James H. Gilmore +1 more
TL;DR: Pine and Gilmore as discussed by the authors argue that the future economic growth lies in the value of experiences and transformations, and that good and services are no longer enough to transform what they produce.
Book
The experience economy
B. Joseph Pine,James H. Gilmore +1 more
TL;DR: Pine and Gilmore as discussed by the authors argue that experience is the missing link between a company and its potential audience, and show new rich examples including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others.
Journal Article
The four faces of mass customization.
James H. Gilmore,B J Pine nd +1 more
TL;DR: In their desire to become customer driven, many companies have resorted to inventing new programs and procedures to meet every customer's request, but as customers and their needs grow increasingly diverse, such an approach has become a surefire way to add unnecessary cost and complexity to operations as discussed by the authors.
Book
Authenticity: What Consumers Really Want
James H. Gilmore,B. Joseph Pine +1 more
TL;DR: Gilmore and Pine as discussed by the authors argue that to trounce rivals companies must grasp, manage, and excel at rendering authenticity, and show how to manage customers' perception of authenticity by recognizing how businesses "fake it," appealing to the five different genres of authenticity; charting how to be "true to self" and what you say you are; and crafting and implementing business strategies for rendering authenticity.