Showing papers by "James R. Bettman published in 1979"
2,228 citations
TL;DR: A review of research and theory on human memory, emphasizing key findings and concepts of importance to marketing and consumer choice, is presented in this paper, where several implications for promotional decisions are discussed.
Abstract: This paper reviews research and theory on human memory, emphasizing key findings and concepts of importance to marketing and consumer choice. Several implications for promotional decisions are disc...
401 citations
TL;DR: In this paper, the effects of the specific choice task undertaken and the format of information presentation on accuracy, choice time, subjective reactions, and format selection were considered, and the notion that the degree of congruence between format and task influences performance was supported for the time data and to some extent for subjective reactions.
Abstract: The effects of the specific choice task undertaken and the format of information presentation on accuracy, choice time, subjective reactions, and format selection are considered. The notion that the degree of congruence between format and task influences performance is supported for the time data and to some extent for subjective reactions, but not for format selection or accuracy.
186 citations
Journal Article•
20 citations
TL;DR: In this article, the authors investigated significant gaps in the information available to prospective home buyers as perceived by recent purchasers, including the fair value of the house, its structural condition, and the ambience of the neighborhood.
Abstract: This paper investigates significant gaps in the information available to prospective home buyers as perceived by recent purchasers. The gaps in available information perceived by recent purchasers included the fair value of the house, its structural condition, and the ambience of the neighborhood. It was found that independent or personal sources were used for subjective information while objective data tended to be obtained from marketer-dominated sources.
6 citations