Journal ArticleDOI
An information processing theory of consumer choice
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This article is published in Journal of Marketing.The article was published on 1979-01-22. It has received 2228 citations till now. The article focuses on the topics: Consumer choice & Information processing theory.read more
Citations
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Conceptualizing, measuring, and managing customer-based brand equity
TL;DR: In this article, a conceptual model of brand equity from the perspective of the individual consumer is presented, which is defined as the differential effect of brand knowledge on consumers' perceptions of the brand.
Journal ArticleDOI
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun
TL;DR: In this paper, the authors argue for the recognition of important experiential aspects of consumption, such as the symbolic, hedonic, and esthetic nature of the experience of consumption.
Journal ArticleDOI
Measuring the Involvement Construct
TL;DR: The Personal In-volvement Inventory was developed over four data sets of 268 undergraduate psychology students, two data set of 49 MBA students, and two data sets with 57 clerical and administrative staff members as mentioned in this paper.
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The Chain of Effects from Brand Trust and Brand Affect to Brand Performance: The Role of Brand Loyalty:
TL;DR: In this article, the authors examine two aspects of brand loyalty, purchase loyalty and attitudinal loyalty, as linking variables in the chain of effects from brand trust and brand affect to brand performance (market share and relative price).
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Hedonic Consumption ; Emerging Concepts, Methods and Propositions
TL;DR: In this paper, the authors define hedonic consumption as those facets of consumer behavior that relate to the multisensory, fantasy and emotive aspects of product usage experience.
References
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Journal ArticleDOI
Motivational and emotional controls of cognition.
TL;DR: The central nervous System is a serial information processor that must serve an organism endowed with multiple needs, and living in an environment that presents unpredictable threats and opportunities, which are met by 2 mechanisms: goal-terminating mechanisms and interruption mechanism.
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Elements of a theory of human problem solving.
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The Theory of Stochastic Preference and Brand Switching
TL;DR: In this article, a general theory of stochastic preference is presented and tested, and strong evidence is introduced which suggests that brand choice behavior is substantially stochastically. Brand switching data are analyzed.
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