J
Jan Bodin
Researcher at Umeå University
Publications - 6
Citations - 816
Jan Bodin is an academic researcher from Umeå University. The author has contributed to research in topics: Marketing management & New product development. The author has an hindex of 3, co-authored 6 publications receiving 601 citations.
Papers
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Journal ArticleDOI
Advances in consumer electric vehicle adoption research: A review and research agenda
TL;DR: In this article, the authors present a comprehensive overview of the drivers for and barriers against consumer adoption of plug-in EVs, as well as an overview of theoretical perspectives that have been utilized for understanding consumer intentions and adoption behavior towards EVs, identifying gaps and limitations in existing research and suggest areas in which future research would be able to contribute.
Perpetual product development : a study of small technology-driven firms
TL;DR: This paper focused the attention toward inventors and key actors involved in product development projects, focusing on how a new product development process is carried out operation and how the key actors are involved in the process.
Book
Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing
George Tesar,Jan Bodin +1 more
TL;DR: In this article, the authors cover marketing management issues in geographically remote industrial clusters (GRICs) and the phenomena of GRICs have increased in importance, especially in the Nordic count...
Book ChapterDOI
Part III: Marketing Management Operations and Strategies of Geographically Remote Industrial Clusters
George Tesar,Jan Bodin +1 more
Book ChapterDOI
Customer Involvement in a Technical Product Development Process – Time to Implement a Service-Dominaant Logic Perspective?
Jan Bodin,Sofia Isberg +1 more
TL;DR: In mainstream marketing, the full potential of customer involvement is still largely over-looked as mentioned in this paper and value is mainly seen as created by the firm, built into products and delivered or marketed to customers.