Jasmin Bergeron

TL;DR: In this article, the authors investigate the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products and find that this segment of consumers were more likely to be females, married and with at least one child living at home.

TL;DR: In this article, the authors investigate the demographic, psychological and behavioral profiles of consumers who are willing to pay more for environmentally friendly products and find that this segment of consumers were more likely to be females, married and with at least one child living at home.

TL;DR: This article proposes a measurement scale for word of mouth (e-WOM scale) in the context of electronic service, which can be used as a strategic tool for business managers aiming to improve their word-of-mouth marketing strategies.

TL;DR: In this paper, the authors explored the effects of three unique intangibility dimensions on a consumer's ability to evaluate goods and services, and the perceived risk associated with the transaction.

TL;DR: In this article, the authors examined the effects of the multiple dimensions of intangibility on the various types of risk and found that, of the three dimensions, physical Intangibility was the least correlated to the consumers' perception of risk in most situations, whereas mentalIntangibility and generality had a great impact on most dimensions of perceived risk.