J
Jason Pallant
Researcher at Swinburne University of Technology
Publications - 24
Citations - 385
Jason Pallant is an academic researcher from Swinburne University of Technology. The author has contributed to research in topics: Psychographic & Computer science. The author has an hindex of 6, co-authored 18 publications receiving 191 citations. Previous affiliations of Jason Pallant include Monash University.
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Segmenting multichannel consumers across search, purchase and after-sales
TL;DR: In this paper, the authors examined consumer behavior in store, Internet, mobile, and social media channels across the search, purchase and after-sales buying stages in the aggregate and specific to the clothing, holiday travel and consumer electronics categories.
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Tweeting with the Stars: Automated Text Analysis of the Effect of Celebrity Social Media Communications on Consumer Word of Mouth
TL;DR: In this article, an automated text analysis of narrative/analytical, internally/externally focused, and negative/positive emotional styles in tweets by celebrity chefs, personal trainers, and fashion bloggers was conducted to this effect.
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A randomised controlled trial: outcomes of bladder rehabilitation in persons with multiple sclerosis
TL;DR: A multifaceted, individualised bladder rehabilitation programme reduces disability and improves QoL in pwMS compared with no intervention after 12 months of follow-up.
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Augmented reality and the customer journey: An exploratory study:
TL;DR: Many firms, including Amazon and IKEA, utilize augmented reality (AR) technology to enhance the consumer experience as discussed by the authors, and AR is gaining increasing traction as a means of improvin
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Exploring the impact of chatbots on consumer sentiment and expectations in retail
TL;DR: This article investigated the differences in consumers' sentiments towards chatbots across retail sectors, and the influence chatbots have on consumers' sentiment and expectations towards other service interactions with online human agents.