Journal ArticleDOI
Segmenting multichannel consumers across search, purchase and after-sales
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In this paper, the authors examined consumer behavior in store, Internet, mobile, and social media channels across the search, purchase and after-sales buying stages in the aggregate and specific to the clothing, holiday travel and consumer electronics categories.About:
This article is published in Journal of Retailing and Consumer Services.The article was published on 2016-11-01. It has received 90 citations till now. The article focuses on the topics: Consumer behaviour & Psychographic.read more
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Showrooming and retail opportunities: A qualitative investigation via a consumer-experience lens
TL;DR: In this article, the authors investigate showrooming from a positive standpoint and help retailers to diagnose and appreciate potential opportunities that may be presented by this shopper behaviour, guided by the theoretical lens of consumer experience and a qualitative approach, based on convergent interviews with eleven self-proclaimed showroomers.
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Customer segmentation with purchase channels and media touchpoints using single source panel data
Satoshi Nakano,Fumiyo N. Kondo +1 more
TL;DR: This study examines how customers use multiple channels and media in modern retail environments by using Latent-Class Cluster Analysis, which focuses on the purchase channels of bricks-and-mortar and online stores, media touchpoints of PC, mobile, and social media, and psychographic and demographic characteristics.
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Individual preferences of digital touchpoints: A latent class analysis
TL;DR: It is found that functional touchpoints are the preferred digital touchpoints among all the segments, including anti-digital, anti-social media, majority, and digital channel enthusiasts.
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Searching offline and buying online – An analysis of showrooming forms and segments
TL;DR: In this paper, the authors identify four showrooming segments that differ in retailer loyalty, usage of in-store information, devices, place and time of the online purchase, and show that loyal vs. competitive showroomers differ in psychographic variables, such as price consciousness, desire for social contact and bad conscience.
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After-sales services and aftermarket support: a systematic review, theory and future research directions
TL;DR: The review identifies and critically appraises 249 peer-reviewed articles published between 1970 and 2018 and examines the research clusters, investigated industry sectors, research methodologies, theories and contributions of studies.
References
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Journal ArticleDOI
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error
Claes Fornell,David F. Larcker +1 more
TL;DR: In this paper, the statistical tests used in the analysis of structural equation models with unobservable variables and measurement error are examined, and a drawback of the commonly applied chi square test, in additit...
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Multivariate Data Analysis
TL;DR: In this paper, a six-step framework for organizing and discussing multivariate data analysis techniques with flowcharts for each is presented, focusing on the use of each technique, rather than its mathematical derivation.
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Structural equation modeling in practice: a review and recommended two-step approach
TL;DR: In this paper, the authors provide guidance for substantive researchers on the use of structural equation modeling in practice for theory testing and development, and present a comprehensive, two-step modeling approach that employs a series of nested models and sequential chi-square difference tests.
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Multivariate data analysis
TL;DR: This chapter discusses Structural Equation Modeling: An Introduction, and SEM: Confirmatory Factor Analysis, and Testing A Structural Model, which shows how the model can be modified for different data types.
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The Application of Electronic Computers to Factor Analysis
TL;DR: A survey of available computer programs for factor analytic computations and a analysis of the problems of the application of computers to factor analysis.