Showing papers by "Jen-Her Wu published in 2017"

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Journal Article•DOI•

The impact of informational incentives and social influence on consumer behavior during Alibaba's online shopping carnival

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Xiaoyu Xu¹, Qi Li¹, Lifang Peng², Tzyh-Lih Hsia³, Chih-Jung Huang⁴, Jen-Her Wu⁴ - Show less +2 more•Institutions (4)

Xi'an Jiaotong University¹, Xiamen University², Cheng Shiu University³, National Sun Yat-sen University⁴

01 Nov 2017-Computers in Human Behavior

TL;DR: An explanatory model to explain how informational incentives and social influence affect OSC consumer behavior is developed and empirical results show that participation, interaction and pleasure together define OSCConsumer behavior.

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93 citations

Proceedings Article•

The Effect of Affordance on Ubiquitous Commerce Consumption

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Shu Ching Wang, Xiaoyu Xu¹, Kuan-Chung Lin, Jen-Her Wu²•Institutions (2)

Xi'an Jiaotong University¹, Kaohsiung Medical University²

01 Jan 2017

1 citations