Showing papers by "Jen-Her Wu published in 2019"

The Investigation of Hedonic Consumption, Impulsive Consumption and Social Sharing in E-commerce Live-streaming Videos.

Abstract: The use of online live-streaming videos to promote brands and products in e-commerce is “exploding” in China. Whereas, little is known about the mechanism underlying viewers/ audience participating behavior in the rapidly growing online live-streaming videos for commerce phenomenon. Based on the stimulus–organism–response paradigm, this study endeavors to investigate the effects of content and social features (information quality, broadcaster attractiveness and para-social interaction) of on customers cognitive and emotional state (cognitive assimilation and emotional energy) and the subsequently their responses (hedonic consumption, impulsive consumption, and social sharing). 200 valid respondents were collected via cross-sectional online survey websites. The research results provide empirical evidences to support most of our hypotheses, indicating that hedonic consumption and social sharing behavior are determined by emotional energy and cognitive assimilation. These cognitive and emotional states, are influenced by information quality, broadcaster attractiveness, and para-social interaction. Impulsive consumption is only determined by emotional energy.

The Performance and Value Creation of E-commerce Ecosystems in Rural China: A Perspective of Systems Theory

Abstract: Drawing upon the theoretical perspective from systems theory, this study develops an explanatory model to explore how integration effort, compatibility and realized synergy affect value and performance creation among EC ecosystems in rural China. Data gathered from the EC ecosystems of Taobao platform through a large-scale online survey were used to test the hypotheses. The partial least squares technique was used to validate the proposed research model. The findings provide empirical evidence that integration effort have a positive impact on realized synergy and compatibility; compatibility has a positive impact on realized synergy; realized synergy has a positive impact on value; value has a positive impact on performance. Finally, our results suggest that integration effort, compatibility and realized synergy collectively have significant impacts on EC ecosystem value and performance creation.