J
Ji Hye Kang
Researcher at Oklahoma State University–Stillwater
Publications - 1
Citations - 176
Ji Hye Kang is an academic researcher from Oklahoma State University–Stillwater. The author has contributed to research in topics: Mature market. The author has an hindex of 1, co-authored 1 publications receiving 153 citations.
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The fashion‐conscious behaviours of mature female consumers
Jinhee Nam,Reagan Hamlin,Hae Jin Gam,Ji Hye Kang,Jiyoung Kim,Pimpawan Kumphai,Cathy Starr,Lynne Richards +7 more
TL;DR: In this article, the authors examined the apparel and shopping preferences of mature women in America and found that those high in fashion consciousness had greater financial and social involvement with fashion, greater chronological-to-cognitive age differences and larger clothing budgets.