John Kehagias

TL;DR: In this paper, the authors developed and empirically tested a model that links alternative strategic orientations with firm performance, through the mediating effect of marketing capabilities, and examined the influence of environmental forces and organizational characteristics on the decision to pursue lucrative strategic orientation.

TL;DR: In this article, the authors investigated the relationship between organizational structure, job characteristics, and work outcomes in export sales organizations and found that higher levels of job autonomy, job variety and job feedback enhance the job satisfaction of export sales managers.

TL;DR: In this paper, a marketing approach towards developing a structural model incorporating a fifth dimension; that of cultural brand assets is presented. And the structural relationships which are developed between assets, awareness, associations and quality, and links them with the intention to revisit and recommend as outcomes leading to destination loyalty.

TL;DR: In this article, the authors contribute to the topics of segmentation, store choice and satisfaction by providing additional knowledge to retail managers when standing in front of critical point of critical mar...

TL;DR: In this article, the structural relationships between the brand equity (BE) dimensions, when the fifth dimension of cultural brand assets is incorporated, were investigated for cultural urban destinations. And the authors provided useful insight into the theory of reasoned action by investigating the structural relationship developed between BE dimensions and their impact on loyalty.