J
Jorge Pelegrín-Borondo
Researcher at University of La Rioja
Publications - 39
Citations - 579
Jorge Pelegrín-Borondo is an academic researcher from University of La Rioja. The author has contributed to research in topics: Consumer behaviour & Expectancy theory. The author has an hindex of 11, co-authored 38 publications receiving 319 citations. Previous affiliations of Jorge Pelegrín-Borondo include Rovira i Virgili University & Complutense University of Madrid.
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Journal ArticleDOI
Variables Influencing Cryptocurrency Use: A Technology Acceptance Model in Spain.
TL;DR: The key factors for the successful development of a cryptocurrency from a consumer-behavior perspective are analyzed and the performance expectancy for a given cryptocurrency was the most important factor for its success.
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Towards the smart tourism destination: Key factors in information source use on the tourist shopping journey
TL;DR: This study contributes to the knowledge of the role of information sources in TSJ behaviour, and can help managers in the development of STD strategies and services, and opens new research lines by considering the TSJ as a hitherto unexamined holistic process.
Journal ArticleDOI
Assessing the Moderating Effect of the End User in Consumer Behavior: The Acceptance of Technological Implants to Increase Innate Human Capacities.
Jorge Pelegrín-Borondo,Eva Reinares-Lara,Cristina Olarte-Pascual,Marta Garcia-Sierra,Marta Garcia-Sierra +4 more
TL;DR: The moderating effect of the end user on new insideable technology acceptance is confirmed and the need to broaden the range of factors considered to be decisive in technology acceptance to include variables related to consumers' emotions is highlighted.
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Serious games in management education: An acceptance analysis
Fernando Rodríguez López,Mario Arias-Oliva,Jorge Pelegrín-Borondo,Luz María Marín-Vinuesa,Luz María Marín-Vinuesa,Luz María Marín-Vinuesa +5 more
TL;DR: The results show that the most critical factor influencing the intention to use serious games is expected learning performance, which opens a new methodology for studying the behavioral intention toUse other innovative management-training methods and to enrich the deployment of serious game training strategies in management education.
Journal ArticleDOI
Consumer Behavior in Shopping Streets: The Importance of the Salesperson's Professional Personal Attention.
TL;DR: The main contribution lies in the finding that personal attention, when assessed using the scale of attribute importance, is split into two dimensions: courteous attention and personal relationship, which demonstrate that customers are coherent in making assessments of their expectations, evaluating service quality and satisfaction with similar criteria.