Josef Windsperger

TL;DR: In this article, the authors discuss some of the unique features of the franchising context that presumably inspired these pioneering authors, discuss four established elements of ontology unique to franchising and isolate the remaining research gaps therein, and specify a new slate of more contemporary research agenda for future scholarship.

TL;DR: In this article, a property rights theoretical interpretation of the ownership redirection hypothesis is presented. But the authors argue that informational, financial and managerial resource constraints are only relevant for the change of ownership structure if they are non-contractible.

TL;DR: In this article, the authors proposed a property rights theoretical interpretation of the ownership redirection hypothesis, which argues that successful franchise systems will eventually become corporate owned systems because of the reacquisition of franchisee units by the more powerful, and resource-flush franchisors.

TL;DR: In this article, the authors present a network-centric view of the competitive environment of firms being confronted with digital technology and its affordances. And they suggest that firms may achieve competitive advantage by actively shaping the digital environment (i.e. applying a logic of effectuation) and by value co-creating of the interconnected firms.

TL;DR: In this article, the authors proposed a property rights approach based on the distribution of intangible knowledge assets between the franchisor and the franchisee to allocate decision rights in a franchising network.