J
Joseph T. O'Leary
Researcher at Colorado State University
Publications - 101
Citations - 6443
Joseph T. O'Leary is an academic researcher from Colorado State University. The author has contributed to research in topics: Tourism & Market segmentation. The author has an hindex of 43, co-authored 101 publications receiving 6079 citations. Previous affiliations of Joseph T. O'Leary include Texas A&M University & Purdue University.
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The effect of prior experience on vacation behavior.
TL;DR: The authors applied consumer involvement theory to describe, interrelate, and explain the repeat visit phenomenon and empirically tested the effect of past experience on tourists' vacation behaviors, finding that prior experience influenced current trips in terms of activity participation and expenditure patterns.
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Searching for the Future: Challenges Faced by Destination Marketing Organizations
TL;DR: In this article, leading destination marketers from the midwestern United States were invited to participate in a large focus group to discuss the specific challenges encountered by their organizations and their implications for destination marketing organizations as well as tourism research.
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Adapting to the Internet Trends in Travelers’ Use of the Web for Trip Planning
TL;DR: In this article, a series of national surveys conducted over the past 6 years (2007-2012) is used to assess how travelers have adapted to the Internet over time. And the results point to a number of key trends in travelers' use of the Internet and suggest that there is a growing "bifurcation" between traditional online travelers, that is, those who use the Internet for standard travel products and those who are beginning to adopt alternative channels and products in search of deeper and more authentic experiences.
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Understanding vacation destination choice through travel motivation and activities
TL;DR: In this paper, the authors argue that activities are the critical link between tourist motivation and destination choice and develop a model in which travel motivations are related through activity preferences to vacation destination choice.
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Benefit segmentation of Japanese pleasure travelers to the USA and Canada: selecting target markets based on the profitability and risk of individual market segments.
TL;DR: In this paper, the authors used factor-cluster analysis to define three benefit-based segments of the Japanese outbound travel market (novelty/nature seekers, escape/relaxation seekers, and family/outdoor activity seekers).