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Katharina Vith

Publications -  1
Citations -  65

Katharina Vith is an academic researcher. The author has contributed to research in topics: Customer retention & Team composition. The author has an hindex of 1, co-authored 1 publications receiving 64 citations.

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Relationship Marketing Teams

TL;DR: In this paper, the authors draw upon major findings of work team effectiveness research and show empirically that a favorable team design quality of a customer management team in terms of team composition, group processes, and the organizational context of the team can significantly enhance the exploitation of the potentials of the customer relationship.