K
Kil-Soo Suh
Researcher at Yonsei University
Publications - 30
Citations - 1782
Kil-Soo Suh is an academic researcher from Yonsei University. The author has contributed to research in topics: Hall effect & Ion. The author has an hindex of 14, co-authored 29 publications receiving 1583 citations. Previous affiliations of Kil-Soo Suh include Seoul National University.
Papers
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Journal ArticleDOI
The effects of virtual reality on consumer learning: an empirical investigation
Kil-Soo Suh,Young Eun Lee +1 more
TL;DR: The results support the predictions that VR interfaces increase overall consumer learning about products and that these effects extend to VHE products more significantly than to VLE products.
Journal ArticleDOI
Impact of communication medium on task performance and satisfaction: an examination of media-richness theory
TL;DR: This study did not support the combined theory of media richness and social psychology for the negotiation task and there was no significant media-by-consonancy interaction in the negotiation payoff.
Journal ArticleDOI
User interfaces and consumer perceptions of online stores: The role of telepresence
Kil-Soo Suh,Sunhye Chang +1 more
TL;DR: A research model is proposed to analyse and evaluate the impact oftelepresence on consumer perception, based on existing theories of telepresence and consumer learning, and it is shown that the VR interface produced the highest level of telePresence, as expected.
Journal ArticleDOI
What if your avatar looks like you? dual congruity perspectives for avatar use
TL;DR: It is proposed that avatars representing users' actual appearance may be helpful in experiencing and evaluating some business areas related to users' lives in the real world (e.g., virtual apparel shopping, matchmaking, plastic surgery, fitness clubs, etc); utilization of such avatars may be a new business opportunity likely to thrive in virtual worlds.
Proceedings Article
Exploring the Factors Enhancing Member Participation in Virtual Communities.
TL;DR: The result of this study revealed that there was no significant direct path from managing strategy to participation, but the path from sense of community to participation was strongly supported by the results.