From the Publisher: 
A Question of Identity 
Life on the Screen is a fascinating and wide-ranging investigation of the impact of computers and networking on society, peoples' perceptions of themselves, and the individual's relationship to machines. Sherry Turkle, a Professor of the Sociology of Science at MIT and a licensed psychologist, uses Internet MUDs (multi-user domains, or in older gaming parlance multi-user dungeons) as a launching pad for explorations of software design, user interfaces, simulation, artificial intelligence, artificial life, agents, "bots," virtual reality, and "the on-line way of life." 
Turkle's discussion of postmodernism is particularly enlightening. She shows how postmodern concepts in art, architecture, and ethics are related to concrete topics much closer to home, for example AI research (Minsky's "Society of Mind") and even MUDs (exemplified by students with X-window terminals who are doing homework in one window and simultaneously playing out several different roles in the same MUD in other windows). Those of you who have (like me) been turned off by the shallow, pretentious, meaningless paintings and sculptures that litter our museums of modern art may have a different perspective after hearing what Turkle has to say. 
This is a psychoanalytical book, not a technical one. However, software developers and engineers will find it highly accessible because of the depth of the author's technical understanding and credibility. Unlike most other authors in this genre, Turkle does not constantly jar the technically-literate reader with blatant errors or bogus assertions about how things work. Although I personally don't have time or patience for MUDs,view most of AI as snake-oil, and abhor postmodern architecture, I thought the time spent reading this book was an extremely good investment.

스크린 위의 삶 = Life on the screen : identity in the age of the internet

Erik Eriksen is a remarkable individual. He has no college degrees yet is Professor of Human Development at Harvard University. He came to psychology via art, which explains why the reader will find him painting contexts and backgrounds rather than stating dull facts and concepts. He has been a training psychoanalyst for many years as well as a perceptive observer of cultural and social settings and their effect on growing up. This is not just a book on childhood. It is a panorama of our society. Anxiety in young children, apathy in American Indians, confusion in veterans of war, and arrogance in young Nazis are scrutinized under the psychoanalytic magnifying glass. The material is well written and devoid of technical jargon. The theme of the volume is that it is human to have a long childhood which will leave a lifelong residue of emotional immaturity in man. Primitive groups and

Childhood and Society.

In the context of personalization technologies, such as Web-based product-brokering recommendation agents (RAs) in electronic commerce, existing technology acceptance theories need to be expanded to take into account not only the cognitive beliefs leading to adoption behavior, but also the affect elicited by the personalized nature of the technology. This study takes a trust-centered, cognitive and emotional balanced perspective to study RA adoption. Grounded on the theory of reasoned action, the IT adoption literature, and the trust literature, this study theoretically articulates and empirically examines the effects of perceived personalization and familiarity on cognitive trust and emotional trust in an RA, and the impact of cognitive trust and emotional trust on the intention to adopt the RA either as a decision aid or as a delegated agent.

An experiment was conducted using two commercial RAs. PLS analysis results provide empirical support for the proposed theoretical perspective. Perceived personalization significantly increases customers' intention to adopt by increasing cognitive trust and emotional trust. Emotional trust plays an important role beyond cognitive trust in determining customers' intention to adopt. Emotional trust fully mediates the impact of cognitive trust on the intention to adopt the RA as a delegated agent, while it only partially mediates the impact of cognitive trust on the intention to adopt the RA as a decision aid. Familiarity increases the intention to adopt through cognitive trust and emotional trust.

The effects of personalizaion and familiarity on trust and adoption of recommendation agents

在翟象俊主编的《大学英语》第2册第5单元中，有这样一个句子：“As a boy and then as an adult, I never lost my wonder at the personality that was Einstein.”教参中指出“the personality that was Einstein”应理解为“the personality which was the most striking characteristic of Einstein”，该句译为“作为一个孩子，到后来作为一个成人，我一直对爱因斯坦的个性惊叹不已”。很明显，在这里译者把“personality”理解为“个性，人格”，但本人认为应译为“人物，名人”更妥。“personality”可作“个性，人格”讲，但它还有另外一个重要意思。在陆谷孙主编的《英汉大词典》（1993年版）中，“personality”第3条释义为：“个人，人物，名人”：“appoint a personality to lead a campaign，派一个人去领导一场运动”。“a personality in the news，新闻人物”。在...

此处“personality”译法探析

Recommendation agents (RAs) are software agents that elicit the interests or preferences of individual consumers for products, either explicitly or implicitly, and make recommendations accordingly RAs have the potential to support and improve the quality of the decisions consumers make when searching for and selecting products online They can reduce the information overload facing consumers, as well as the complexity of online searches Prior research on RAs has focused mostly on developing and evaluating different underlying algorithms that generate recommendations This paper instead identifies other important aspects of RAs, namely RA use, RA characteristics, provider credi'r, and user-RA interaction, which influence users' decision-making processes and outcomes, as well as their evaluation of RAs It goes beyond generalized models, such as TAM, and identifies the RA-specific features, such as RA input, process, and output design characteristics, that affect users' evaluations, including their assessments of the usefulness and ease-of-use of RA applications

Based on a review of existing literature on e-commerce RAs, this paper develops a conceptual model with 28 propositions derived from five theoretical perspectives The propositions help answer the two research questions: (1) How do RA use, RA characteristics, and other factors influence consumer decision making processes and outcomes? (2) How do RA use, RA characteristics, and other factors influence users' evaluations of RAs? By identifying the critical gaps between what we know and what we need to know, this paper identifies potential areas of future research for scholars It also provides advice to information systems practitioners concerning the effective design and development of RAs

E-commerce product recommendation agents: use, characteristics, and impact

As competition in business-to-consumer e-commerce becomes fiercer, Web-based stores are attempting to attract consumers' attention by exploiting state-of-the-art technologies. Virtual reality (VR) on the Internet has been gaining prominence recently because it enables consumers to experience products realistically over the Internet, there by mitigating the problems associated with consumers' lack of physical contact with products. However, while the employment of VR has increased in B2C e-commerce, its impact has not been explored extensively by research in the IS field.

This study investigates whether and under what circumstances VR enhances consumer learning about products. In general, VR enables consumers to learn about products thoroughly by providing high-quality three-dimensional images of products, interactivity with the products, and increased telepresence. In addition, congruent with the theory of cognitive fit, the effects of VR are more pronounced when it exhibits products whose salient attributes are completely apparent through visual and auditory cues (because most VR on desktop computers uses only those two sensory modalities to deliver information). Based on these attributes, we distinguish between two types of products-namely, virtually high experiential (VHE) and virtually low experiential (VLE) products-in terms of the sensory modalities that are used and required for product inspection. Hypotheses arising from the distinctions expressed by these terms were tested via a laboratory experiment. The results support the predictions that VR interfaces increase overall consumer learning about products and that these effects extend to VHE products more significantly than to VLE products.

https://www.jstor.org/stable/info/25148705

The effects of virtual reality on consumer learning: an empirical investigation

Understanding the unique characteristics of m-commerce to enhance and improve the user interface.

Interface design for mobile commerce

The rapid growth of mobile telephony has fueled the expansion of the mobile Internet as a foundation for mobile commerce. Proponents claim that mobile commerce will surpass electronic commerce in growth and scope, but there is as yet no commonly accepted framework for the study of interface design for mobile commerce. Using Rayport and Jaworski's 7C's--the seven design elements of a customer interface (context, content, community, customization, communication, connection, and commerce) --as a reference framework, interfaces for mobile commerce and electronic commerce are compared. Two new elements (2M's) are identified: mobile setting and mobile device constraints. These 2M's substantially affect the design of each of the 7C's. Therefore, the 2M's and 7C's are proposed as a new framework for mobile commerce interfaces. Based on this, previous research is analyzed and suggestions for future research are generated.

/pdf/a-framework-for-the-study-of-customer-interface-design-for-5dnr592gjh.pdf

A Framework for the Study of Customer Interface Design for Mobile Commerce

Prior studies on product recommendation agents (RAs) have been based on the effort-accuracy perspective in which the amount of effort required to make a decision and the accuracy of such decisions are two dominant antecedents of user acceptance of RAs. The current study extends the effort-accuracy perspective by considering trade-off difficulty, a type of negative emotion that arises when attainment of one's goals is blocked by the attainment of other goals; consequently, one must make trade-offs among the conflicting goals. Many product purchase choices for which RAs are used require users to make trade-offs among conflicting product attributes. A key feature of RAs, the preference elicitation method (PEM), often compels users to make explicit trade-offs. We examine whether an RA's PEM generates trade-off difficulty, which, in turn, affects users' evaluations (i.e., perceived amount of effort and perceived accuracy of recommendations) and the resultant acceptance of the RA. Trade-off difficulty influences users' evaluations of an RA via perceived control over execution of the RA PEM. In addition, the decision context in which users employ a PEM moderates the degree to which that PEM generates trade-off difficulty. Specifically, a PEM generates a greater degree of trade-off difficulty in a choice context that leads to a loss than in a choice context that leads to a gain. Consequently, users exert more effort to cope with trade-off difficulty in a loss condition. Because users voluntarily spend more effort, the negative influence of perceived effort on users' acceptance of an RA---which is supported in prior studies---decreases in a loss condition. A laboratory experiment was conducted using two between-subject factors: two RAs, one that employed a trade-off-compelling PEM and the other a trade-off-hiding PEM, and two decision contexts, one of which was a loss condition and the other a gain condition. The results supported all of the hypotheses.

Research Note---The Influence of Trade-off Difficulty Caused by Preference Elicitation Methods on User Acceptance of Recommendation Agents Across Loss and Gain Conditions

Mobile product recommendation agents (RAs) are software systems that operate on mobile handheld devices, using wireless Internet to support users' decisions en route, such as consumers' product choices in retail stores. As the demand for ubiquitous access to the web grows, potential benefits of mobile RAs have been recognized, albeit with little supporting empirical evidence. We investigate whether and how mobile RAs enhance users' decisions in retail stores by reducing the effort to make purchase decisions while augmenting the accuracy of the decisions. In addition, to identify potential design principles for mobile RAs, we compare and evaluate two interaction styles of mobile RAs: alternative-driven (RA-AL) versus attribute-driven (RA-AT) interactions. The results of a laboratory experiment conducted in a simulated store indicate that mobile RAs reduced users' perceived effort and increased accuracy of their decisions. Furthermore, RA-AL users made more accurate decisions than RA-AT users due to the RA-AL's interaction style, which was compatible with the way in which users processed information and made decisions in the store. These empirical results support the notion that mobile RAs should be designed to fit the user's task undertaken in the particular context.

Young Eun Lee

Papers

The effects of virtual reality on consumer learning: an empirical investigation

Interface design for mobile commerce

A Framework for the Study of Customer Interface Design for Mobile Commerce

Research Note---The Influence of Trade-off Difficulty Caused by Preference Elicitation Methods on User Acceptance of Recommendation Agents Across Loss and Gain Conditions

Interaction design for mobile product recommendation agents: Supporting users' decisions in retail stores