Kim-Shyan Fam

TL;DR: In this article, a questionnaire was distributed to 1,393 people across six different countries and resulting in samples of four main religious groups, and the results indicated some statistically significant differences between groups, which can have important implications for global marketers.

TL;DR: The authors investigated the influence of cross-cultural values on the positioning of international education brands in Asian markets, and found that a common media mix can be utilized in Malaysia, Singapore and Hong Kong, and that a standardized or adapted branding strategy could be adopted, depending on how many of these markets universities wish to target.

TL;DR: In this article, the authors argue that firms can design governance strategies to deal with foreign institutions to secure both social acceptance and firm performance, using a Chinese sample of manufacturers that export products to various foreign markets through local distributors, and they develop and test a model that bridges the effects of institutional environments and governance strategy on channel performance.

TL;DR: The authors conducted a study to determine attitudes towards the advertising of controversial products/services and reasons for being offensive across four different countries, Malaysia, New Zealand, Turkey and the UK, by analyzing the responses to a questionnaire that was distributed to a convenience sample of university students in the four countries.

TL;DR: In this paper, the authors examined the importance of trust in an online accommodation booking relationship and identified the trust criteria that are important to consumers in deciding whether to purchase online and also the trust requirements that the accommodation service providers (i.e. motel/hotel owners/operators) think are important in prompting the consumers to make the online purchase decision.