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Klaus G. Grunert

Researcher at Aarhus University

Publications -  366
Citations -  22654

Klaus G. Grunert is an academic researcher from Aarhus University. The author has contributed to research in topics: Consumer behaviour & Quality (business). The author has an hindex of 68, co-authored 352 publications receiving 19911 citations. Previous affiliations of Klaus G. Grunert include University of Hohenheim & University of Naples Federico II.

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Food quality and safety: consumer perception and demand

TL;DR: The authors reviewed consumer quality perception using the Total Food Quality Model as a structuring device and concluded that food quality and safety are central issues in today's food economics, though many research questions remain to be addressed.
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A review of European research on consumer response to nutrition information on food labels

TL;DR: Research conducted in 2003–2006 in the EU-15 countries on how consumers perceive, understand, like and use nutrition information on food labels is reviewed to provide new insights into consumer liking and understanding of simplified front of pack signposting formats.
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Sustainability labels on food products: Consumer motivation, understanding and use

TL;DR: In this paper, the authors investigated the relationship between consumer motivation, understanding and use of sustainability labels on food products (both environmental and ethical labels) and found that consumers expressed medium high to high levels of concern with sustainability issues at the general level, but lower levels of interest in concrete food product choices.
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Consumer perception of meat quality and implications for product development in the meat sector—a review

TL;DR: In this article, the authors used the Total Food Quality Model (TQM) as a frame of reference for analysing the way in which consumers perceive meat quality, drawing mainly on European studies involving beef and pork.

Consumer perception of meat quality and implications for product development in the meat sector.

TL;DR: In the first part of the paper, the Total Food Quality Model is used as a frame of reference for analysing the way in which consumers perceive meat quality, drawing mainly on European studies involving beef and pork.