L
Larry D. Compeau
Researcher at Clarkson University
Publications - 22
Citations - 2119
Larry D. Compeau is an academic researcher from Clarkson University. The author has contributed to research in topics: Pricing strategies & Framing (social sciences). The author has an hindex of 12, co-authored 22 publications receiving 2041 citations.
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HANDBOOK OF MIXED METHODS IN SOCIAL & BEHAVIORAL RESEARCH (Book)
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The role of interpersonal liking in building trust in long-term channel relationships
TL;DR: In this article, the authors empirically test a model delineating the mediating role of liking in developing trust and find that when the relationship between the buyer and the sales rep is young, liking partially mediates the effect of similarity of business values and fully mediates influence of frequency of personal interaction on trust.
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Comparative Price Advertising: An Integrative Review:
Larry D. Compeau,Dhruv Grewal +1 more
TL;DR: This article used comparative price advertising to evaluate the use, abuse, and overall effectiveness of comparative pricing advertising, and found that it can be used to improve the performance of comparative price advertisements.
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Role of Prior Affect and Sensory Cues on Consumers’ Affective and Cognitive Responses and Overall Perceptions of Quality
TL;DR: In this article, the authors developed and empirically test a model that integrates affective responses with the cognitive dimension of consumer product evaluations and found that consumers' affective response to product sensory cues (e.g., color, aroma, flavor) in addition to their cognitive responses, can also influence quality perceptions via three modes of processing.
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Retail Value-Based Pricing Strategies: New Times, New Technologies, New Consumers
TL;DR: In this paper, the authors examine how recent changes in the environment and technology have spurred changes in how consumers perceive value, as well as in how retailers communicate their value offers, and highlight how the 14 contributions in this special issue of the Journal of Retailing on pricing relate to these areas of change.