Social network sites SNSs are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach This special theme section of the Journal of Computer-Mediated Communication brings together scholarship on these emergent phenomena In this introductory article, we describe features of SNSs and propose a comprehensive definition We then present one perspective on the history of such sites, discussing key changes and developments After briefly summarizing existing scholarship concerning SNSs, we discuss the articles in this special section and conclude with considerations for future research

https://onlinelibrary.wiley.com/doi/pdf/10.1111/j.1083-6101.2007.00393.x

Social Network Sites: Definition, History, and Scholarship

The modern science of networks has brought significant advances to our understanding of complex systems. One of the most relevant features of graphs representing real systems is community structure, or clustering, i. e. the organization of vertices in clusters, with many edges joining vertices of the same cluster and comparatively few edges joining vertices of different clusters. Such clusters, or communities, can be considered as fairly independent compartments of a graph, playing a similar role like, e. g., the tissues or the organs in the human body. Detecting communities is of great importance in sociology, biology and computer science, disciplines where systems are often represented as graphs. This problem is very hard and not yet satisfactorily solved, despite the huge effort of a large interdisciplinary community of scientists working on it over the past few years. We will attempt a thorough exposition of the topic, from the definition of the main elements of the problem, to the presentation of most methods developed, with a special focus on techniques designed by statistical physicists, from the discussion of crucial issues like the significance of clustering and how methods should be tested and compared against each other, to the description of applications to real networks.

/pdf/community-detection-in-graphs-34rogm3r6p.pdf

Community detection in graphs

We will review some of the major results in random graphs and some of the more challenging open problems. We will cover algorithmic and structural questions. We will touch on newer models, including those related to the WWW.

Random graphs

Prediction tasks over nodes and edges in networks require careful effort in engineering features used by learning algorithms. Recent research in the broader field of representation learning has led to significant progress in automating prediction by learning the features themselves. However, present feature learning approaches are not expressive enough to capture the diversity of connectivity patterns observed in networks. Here we propose node2vec, an algorithmic framework for learning continuous feature representations for nodes in networks. In node2vec, we learn a mapping of nodes to a low-dimensional space of features that maximizes the likelihood of preserving network neighborhoods of nodes. We define a flexible notion of a node's network neighborhood and design a biased random walk procedure, which efficiently explores diverse neighborhoods. Our algorithm generalizes prior work which is based on rigid notions of network neighborhoods, and we argue that the added flexibility in exploring neighborhoods is the key to learning richer representations. We demonstrate the efficacy of node2vec over existing state-of-the-art techniques on multi-label classification and link prediction in several real-world networks from diverse domains. Taken together, our work represents a new way for efficiently learning state-of-the-art task-independent representations in complex networks.

/pdf/node2vec-scalable-feature-learning-for-networks-yhhqueundw.pdf

node2vec: Scalable Feature Learning for Networks

The processes by which communities come together, attract new members, and develop over time is a central research issue in the social sciences - political movements, professional organizations, and religious denominations all provide fundamental examples of such communities. In the digital domain, on-line groups are becoming increasingly prominent due to the growth of community and social networking sites such as MySpace and LiveJournal. However, the challenge of collecting and analyzing large-scale time-resolved data on social groups and communities has left most basic questions about the evolution of such groups largely unresolved: what are the structural features that influence whether individuals will join communities, which communities will grow rapidly, and how do the overlaps among pairs of communities change over time.Here we address these questions using two large sources of data: friendship links and community membership on LiveJournal, and co-authorship and conference publications in DBLP. Both of these datasets provide explicit user-defined communities, where conferences serve as proxies for communities in DBLP. We study how the evolution of these communities relates to properties such as the structure of the underlying social networks. We find that the propensity of individuals to join communities, and of communities to grow rapidly, depends in subtle ways on the underlying network structure. For example, the tendency of an individual to join a community is influenced not just by the number of friends he or she has within the community, but also crucially by how those friends are connected to one another. We use decision-tree techniques to identify the most significant structural determinants of these properties. We also develop a novel methodology for measuring movement of individuals between communities, and show how such movements are closely aligned with changes in the topics of interest within the communities.

/pdf/group-formation-in-large-social-networks-membership-growth-1rtr8nja66.pdf

Group formation in large social networks: membership, growth, and evolution

Tracking new topics, ideas, and "memes" across the Web has been an issue of considerable interest. Recent work has developed methods for tracking topic shifts over long time scales, as well as abrupt spikes in the appearance of particular named entities. However, these approaches are less well suited to the identification of content that spreads widely and then fades over time scales on the order of days - the time scale at which we perceive news and events.We develop a framework for tracking short, distinctive phrases that travel relatively intact through on-line text; developing scalable algorithms for clustering textual variants of such phrases, we identify a broad class of memes that exhibit wide spread and rich variation on a daily basis. As our principal domain of study, we show how such a meme-tracking approach can provide a coherent representation of the news cycle - the daily rhythms in the news media that have long been the subject of qualitative interpretation but have never been captured accurately enough to permit actual quantitative analysis. We tracked 1.6 million mainstream media sites and blogs over a period of three months with the total of 90 million articles and we find a set of novel and persistent temporal patterns in the news cycle. In particular, we observe a typical lag of 2.5 hours between the peaks of attention to a phrase in the news media and in blogs respectively, with divergent behavior around the overall peak and a "heartbeat"-like pattern in the handoff between news and blogs. We also develop and analyze a mathematical model for the kinds of temporal variation that the system exhibits.

/pdf/meme-tracking-and-the-dynamics-of-the-news-cycle-53qye34bd9.pdf

Meme-tracking and the dynamics of the news cycle

We study the structure of the social graph of active Facebook users, the largest social network ever analyzed. We compute numerous features of the graph including the number of users and friendships, the degree distribution, path lengths, clustering, and mixing patterns. Our results center around three main observations. First, we characterize the global structure of the graph, determining that the social network is nearly fully connected, with 99.91% of individuals belonging to a single large connected component, and we confirm the "six degrees of separation" phenomenon on a global scale. Second, by studying the average local clustering coefficient and degeneracy of graph neighborhoods, we show that while the Facebook graph as a whole is clearly sparse, the graph neighborhoods of users contain surprisingly dense structure. Third, we characterize the assortativity patterns present in the graph by studying the basic demographic and network properties of users. We observe clear degree assortativity and characterize the extent to which "your friends have more friends than you". Furthermore, we observe a strong effect of age on friendship preferences as well as a globally modular community structure driven by nationality, but we do not find any strong gender homophily. We compare our results with those from smaller social networks and find mostly, but not entirely, agreement on common structural network characteristics.

https://snap.stanford.edu/class/cs224w-readings/backstrom12fb.pdf

The Anatomy of the Facebook Social Graph

Predicting the occurrence of links is a fundamental problem in networks. In the link prediction problem we are given a snapshot of a network and would like to infer which interactions among existing members are likely to occur in the near future or which existing interactions are we missing. Although this problem has been extensively studied, the challenge of how to effectively combine the information from the network structure with rich node and edge attribute data remains largely open.We develop an algorithm based on Supervised Random Walks that naturally combines the information from the network structure with node and edge level attributes. We achieve this by using these attributes to guide a random walk on the graph. We formulate a supervised learning task where the goal is to learn a function that assigns strengths to edges in the network such that a random walker is more likely to visit the nodes to which new links will be created in the future. We develop an efficient training algorithm to directly learn the edge strength estimation function.Our experiments on the Facebook social graph and large collaboration networks show that our approach outperforms state-of-the-art unsupervised approaches as well as approaches that are based on feature extraction.

/pdf/supervised-random-walks-predicting-and-recommending-links-in-3zl4p5xhkm.pdf

Supervised random walks: predicting and recommending links in social networks

In a social network, nodes correspond topeople or other social entities, and edges correspond to social links between them. In an effort to preserve privacy, the practice of anonymization replaces names with meaningless unique identifiers. We describe a family of attacks such that even from a single anonymized copy of a social network, it is possible for an adversary to learn whether edges exist or not between specific targeted pairs of nodes.

https://www.cs.cornell.edu/~lars/www07-anon.pdf

Lars Backstrom

Papers

Group formation in large social networks: membership, growth, and evolution

Meme-tracking and the dynamics of the news cycle

The Anatomy of the Facebook Social Graph

Supervised random walks: predicting and recommending links in social networks

Wherefore art thou r3579x?: anonymized social networks, hidden patterns, and structural steganography