Bodies That Matter: On the Discursive Limits of “Sex”

Capitalism and Freedom

https://www.who.int/choice/publications/p_2009_CE_Alcohol_Lancet.pdf

Effectiveness and cost-effectiveness of policies and programmes to reduce the harm caused by alcohol

Foresight. Tackling obesities: future choices. Project report.

http://www.sociedad-iih.cl/doc_biblioteca/consejos_guias/4-hand-hygiene-aug-2007.pdf

'My five moments for hand hygiene': a user-centred design approach to understand, train, monitor and report hand hygiene.

The effectiveness of social marketing interventions for health improvement: what's the evidence?

Purpose – The purpose of this paper is to review the effectiveness of social marketing interventions in influencing individual behaviour and bringing about environmental and policy‐level changes in relation to alcohol, tobacco, illicit drugs and physical activity. Social marketing is the use of marketing concepts in programmes designed to influence the voluntary behaviour of target audiences in order to improve health and society.Design/methodology/approach – The paper is a review of systematic reviews and primary studies using pre‐specified search and inclusion criteria. Social marketing interventions were defined as those which adopted specified social marketing principles in their development and implementation.Findings – The paper finds that a total of 54 interventions met the inclusion criteria. There was evidence that interventions adopting social marketing principles could be effective across a range of behaviours, with a range of target groups, in different settings, and can influence policy and p...

/pdf/a-systematic-review-of-social-marketing-effectiveness-4aibh1piqe.pdf

A systematic review of social marketing effectiveness

Why healthy eating is bad for young people’s health: identity, belonging and food

This paper describes our experience in undertaking a review of the effectiveness of using social marketing to tackle nutrition problems. One of the biggest challenges was identifying programmes which could be genuinely defined as 'social marketing'. Here we describe how we applied and tested a framework for identifying and assessing legitimate social marketing research. Implications for both social marketing theory and practice are discussed.

What Is and What Is Not Social Marketing: The Challenge of Reviewing the Evidence

The increasing importance of children as consumers has focused attention on ‘pester power’: children’s influence over adult purchasing through requests and demands for certain products. Many concerns are expressed about pester power, including that it increases parent-child conflict. In the contested area of food marketing, an additional and particularly potent criticism of pester power is that it can undermine parents’ attempts to feed their children a healthy diet. Results from a systematic review of international evidence find that food advertising does cause ‘pestering’ by children and results in parents buying less healthy products that are associated with obesity. This undermines industry arguments that pester power is just a legitimate way for children to express their growing autonomy as consumers. Policy implications for marketers and government are discussed.

Laura McDermott

Papers

The effectiveness of social marketing interventions for health improvement: what's the evidence?

A systematic review of social marketing effectiveness

Why healthy eating is bad for young people’s health: identity, belonging and food

What Is and What Is Not Social Marketing: The Challenge of Reviewing the Evidence

International food advertising, pester power and its effects