This study aims to determine the effect of managerial initiatives on the adoption of traceability systems on food cold chain performance during the Covid-19 pandemic. Managerial initiatives are allegedly needed to improve the company's performance because it improves the traceability system in the supply chain. In addition, the effect of the traceability system adoption on the Indonesian food cold-chain performance during the Covid-19 pandemic is also discussed in this study. This study uses a quantitative approach and purposive sampling with a questionnaire research instrument obtained 250 statements of Indonesian consumers and retail employees. Partial least squares for structural equation modeling (PLS-SEM) were used to analyze latent variables' relationships. This study indicates that the traceability system has a significant effect on the performance of the food cold-chain during the Covid-19 pandemic. In addition, the adoption of electronic data exchange (EDI), radio frequency identification (RFID), and blockchain significantly impacted traceability systems during the Covid-19 pandemic. The managerial application of the initiative showed a positive and significant impact on the performance of the food cold-chain during the Covid-19 pandemic. However, the managerial initiative is not able to moderate the adoption of the traceability system.

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The Effect of Traceability System and Managerial Initiative on Indonesian Food Cold Chain Performance: A Covid-19 Pandemic Perspective

Impact of Ambivalent Attitudes on Green Purchase Intentions: The Role of Negative Moods

Purpose During the COVID-19 pandemic, mass media play a vital role in containing the outbreak of the virus by quickly and effectively delivering risk communication messages to the public. This research examines the effects of risk communication exposure on public understanding and risk perception of COVID-19 and public compliance with health preventive measures. Design/methodology/approach Data from Vietnam during COVID-19 social distancing and path analysis model are used for empirical analysis. Findings This analysis finds that exposure to risk communication in mass media encourages public compliance directly and indirectly through the mediating roles of public understanding and risk perception. Further investigations also find that exposure to risk communication in both online media and traditional media facilitates public compliance. In addition, exposure to risk communication in online media only raises public risk perception, whereas exposure to risk communication in traditional media only raises public understanding. Research limitations/implications This research implies that traditional and online media should be combined to increase the efficiency and effectiveness of government risk communication work. Originality/value This research is among the first attempts that examine the role of mass media (both traditional and online) in enhancing public compliance with preventive measures directly and indirectly through the mediating roles of public risk perception and understanding.

Can risk communication in mass media improve compliance behavior in the COVID-19 pandemic? Evidence from Vietnam

In this research, we claim to join the efforts of practitioners and researchers to provide managerial responses to an unprecedented health crisis such as COVID-19. To do this, we study the concept of 'collective resilience' as a mechanism for responding to crisis in the Tunisian context. The aim of this research is to explain the impact of collective resilience processes on the ability of organizations to withstand crisis. We conducted sixteen semi-structured interviews with Tunisian companies that had experienced the COVID-19 crisis. Continuous analysis of these interviews was carried out with the Nvivo12 software. Our results showed a positive effect of collective resilience on the capacity of organizations to resist the COVID-19 crisis by developing protective factors. These are manifested by new intersubjective interactions (massive exchanges, shared representation, collective consciousness, collaboration, solidarity, mutual aid, etc.), generic interactions (actions and assembly rules not used before: less formalized rules and procedures, more flexible and decentralized structure, new organizational diagrams based on trust, accountability, etc.) and finally the improvisation and tinkering of the organization which made it possible to bring about a change affecting all levels of the organization: strategic and organizational. 

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The Mechanisms of Collective Resilience in a Crisis Context: The Case of The ‘COVID-19’ Crisis

This study investigates lean principles among Nigerian entrepreneurs and SME managers in the operational process in the aftermath of COVID-19 pandemic in Nigeria. It offers the panacea to the challenge of social-economic shocks and their adverse effects on SMEs' business activities in Nigeria. The study adopts a conceptual approach to investigate lean entrepreneurship practice by SMEs in Nigeria. It relies on data from extant literature, using a conceptual approach to examine the social-economic effects of COVID-19 pandemic and critical environmental factors on the lean entrepreneurship practice in Nigeria. Furthermore, the study explores the influence of lean practice among SMEs and entrepreneurs in Nigeria and suggests a broad model for lean entrepreneurial practice in post-COVID-19 pandemic Nigeria. Findings highlight the broad social-economic effects of COVID-19 pandemic and other challenges such as theft, host community pressure, weak legal system, and inadequate government policy support affect lean entrepreneurship practice. These factors constitute complex operational issues that would require the adoption of a more comprehensive approach to address. It also highlights crucial factors for post-COVID-19 pandemic SMEs' operational success in Nigeria due to deficits in infrastructure and regulatory efficiency for SMEs' operations to address the various challenges of business failures in Nigeria. The study suggests a lean SME and Entrepreneurial Practice model in the post-COVID-19 pandemic era. It emphasises the need to refocus the active interest of the lean entrepreneur on critical business sustainability. The study recommends a critical review of the internal operational process among practicing entrepreneurial businesses and a re-modification of public policies system that governs the operational functions of entrepreneurial practices for reasonable and resilient post-COVID-19 pandemic entrepreneurship practices that can support the SMEs and economic growth in Nigeria. 

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Lean Entrepreneurship and SME Practice in a Post COVID-19 Pandemic Era: A Conceptual Discourse from Nigeria

Vietnam is considered as one of the countries with the earliest and most effective responses to the outbreak of 2019 novel coronavirus disease (COVID-19), a pandemic with acute respiratory syndrome caused by the new strain of coronavirus (SARS-CoV-2). An important contribution to the overall success is the effectiveness of the governmental communication strategy in achieving the desired cognitive, affective, and behavioral outcomes. Analysis of the qualitative data collected from twelve focus group discussions with a total of 60 participants revealed that due to the government’s communication efforts, Vietnamese people have adequate information/knowledge about the COVID-19 pandemic, and majority of them experience low emotional levels of anxiety, fear, dread, stress, and panic. Moreover, the communication strategy has helped to form both health-promoting and safety-seeking behaviors among the community. Further, the characteristics of an effective communication strategy such as reliable sources of communication, usages of multiple social media channels, and transparent message contents in the form of infographic or video clips are identified.

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Receptivity of Governmental Communication and Its Effectiveness During COVID-19 Pandemic Emergency in Vietnam: A Qualitative Study

Attitudinal ambivalence is an emerging concept in marketing and only limited articles have attempted to explore the concept of attitudinal ambivalence in the context of green consumption. This study is one of the pioneer works that examines four negative antecedents (i.e., greenwashing, consumer scepticism, green confusion, and green risk) of attitudinal ambivalence. The largely-ignored concept of resistance to change from non-green to green products is also investigated as the outcome variable of attitudinal ambivalence. Based on a sample of 310 Vietnamese consumers, the results indicate that green confusion is the strongest negative predictor of consumers' attitudinal ambivalence towards green products followed by consumer scepticism, greenwashing, and green risk, respectively. Furthermore, attitudinal ambivalence is found to significantly increase consumers' resistance to change. This study provides implications for marketing practitioners regarding attitudinal ambivalence and resistance to change, from which appropriate strategies can be formulated and applied to target green consumers.

Le Thanh Tam

Papers

Receptivity of Governmental Communication and Its Effectiveness During COVID-19 Pandemic Emergency in Vietnam: A Qualitative Study

Attitudinal ambivalence towards green products: an empirical study in an emerging market