Showing papers by "Linda D. Hollebeek published in 2016"
01 Jan 2016
TL;DR: In this paper, Roderick J. Brodie, Linda D. Hollebeek and Jodie Conduit present an overview of conceptual and blog-based findings, Biljana Juric, Sandra D. Smith and George Wilks.
Abstract: Editorial, Roderick J. Brodie, Linda D. Hollebeek and Jodie Conduit Part 1: Engagement Conceptualisations 1. Customer Engagement and Value Co-creation, Matthew Alexander and Elina Jaakkola 2. Economic Outcomes of Customer Engagement: Emerging findings, contemporary theoretical perspectives, and future challenges, Sander F. M. Beckers, Jenny van Doorn and Peter C. Verhoef 3. Partner Engagement: A perspective on B2B engagement, Shiri D. Vivek, Vivek Dalela and Sharon E. Beatty4. Exploring Customer Engagement: A multi-stakeholder perspective, Linda D. Hollebeek Part 2: Engagement, Interactivity, Social Media and Technology 5. Creating Brand Engagement on Digital, Social and Mobile Media, Edward C. Malthouse, Bobby J. Calder and Mark Vandenbosch 6. Social Media Engagement: A construct of positively and negatively valenced engagement behaviours, Rebecca Dolan, Jodie Conduit and John Fahy 7. Nature and Purpose of Engagement Platforms, Christoph F. Breidbach and Roderick J. Brodie 8. Customer Engagement in Technology-Based and High-Contact Interfaces, Katrien Verleye and Arne De Keyser 9. Website Engagement, Antonio Hyder and Enrique Bigne Part 3: Managerial Applications of Engagement 10. Strategic Drivers of Customer and Employee Engagement: Practical applications, Christopher Roberts, Frank Alpert and Carissa Roberts 11. Customer Engagement with a Service Offering: A framework for complex services, Sylvia Ng, Carolin Plewa and Jillian C. Sweeney 12. Brand Co-creation Through Social Actor Engagement, Kamer Yuksel, David Ballantyne, and Sergio Biggemann 13. Extending the Tourism Experience: The role of customer engagement, Kevin Kam Fung So, Ceridywn King and Beverley Sparks Part 4: Emerging Customer Engagement Contexts 14. Developing a Spectrum of Positive to Negative Citizen Engagement, Jana Lay-Hwa Bowden, Vilma Luoma-Aho, and Kay Naumann 15. Negative Customer Brand Engagement: An overview of conceptual and blog-based findings, Biljana Juric, Sandra D. Smith and George Wilks
406 citations
TL;DR: The importance of undertaking further research into customer engagement has been widely recognised by scholars and practitioners alike, as reflected by the Marketing Science Institute's identificat... as mentioned in this paper, and the importance of conducting further research in this area has been recognized by many researchers and practitioners.
Abstract: The importance of undertaking further research into customer engagement has been widely recognised by scholars and practitioners alike, as reflected by the Marketing Science Institute’s identificat...
151 citations
TL;DR: In this article, the authors define non-paying CEBs as "motivated, motivationally-driven, positive behaviors toward a product, brand or firm, which are predicated on free offerings".
Abstract: The emerging ‘customer engagement behaviour’ (CEB) literature predominantly discusses behaviours displayed by paying customers. However, the rise of free offerings, including free product trials, generates a need for re-examining the relevance of the existing paradigm based on paying customers. We propose the concept of ‘non-paying CEBs’ and outline how these may be leveraged to create value for the firm. We define non-paying CEBs as ‘a non-paying consumer’s motivationally-driven, positive behaviours toward a product, brand or firm, which are predicated on free offerings’. Using mixed methods and two field studies, we develop a model of non-paying CEBs. Our investigations confirm that CEBs from previous studies are also applicable to non-paying consumers, but also identify additional CEBs. We examine the value created by non-paying CEBs for the firm, individuals as well as individual networks and indicate ways in which firms can capture value from non-paying consumers. We make a substantive contribution t...
99 citations
63 citations
TL;DR: In this article, prospective students' attitude toward the alliance, their level of familiarity with the individual constituent brands, brand trust, interaction between brand familiarity and trust, as well as perceived fit between the constituent brands positively and significantly influence consumer purchase intention for particular dual-degree offerings.
57 citations
TL;DR: In this paper, the authors discuss the current state of engagement research, and identify key areas for further research in this area, which emanate from this special issue, which they hope will generate scholarly discussion and debate and act as a catalyst in advancing marketing-based engagement research.
Abstract: We are confident this Special Issue will generate scholarly discussion and debate, as well as act as a catalyst in advancing marketing-based engagement research. We thank each of the contributing authors, and in this commentary, synthesise our key reflections regarding the current state of engagement research, and identify key areas for further research in this area, which emanate from this Special Issue.
55 citations
TL;DR: In this paper, the concept of consumers' musical engagement (ME) and explore it within a broader nomological network of conceptual relationships was developed. But, the characteristics and dynamics characterizing this concept in specific contextual conditions, including consumers’ selection of particular music and ensuing music-related behaviors, remain nebulous to date.
Abstract: Purpose
Although “engagement” is receiving increasing attention in the marketing literature, the characteristics and dynamics characterizing this concept in specific contextual conditions, including consumers’ selection of particular music and ensuing music-related behaviors, remain nebulous to date. This study aims to develop the concept of consumers’ musical engagement (ME) and explore it within a broader nomological network of conceptual relationships.
Design/methodology/approach
To investigate the research gap, the authors deploy a survey sampling 2,498 US-based adults to develop and confirm a 25-item ME scale. The authors also test their scale in a broader nomological network of specific theoretical relationships using regression and mediation modeling.
Findings
The authors identify three ME factors, namely, social identity, transportive and affect-inducing engagements. The authors find ME to exhibit a nonlinear effect on music consumption with increasing returns. Although both social identity and transportive experiences represent significant predictors of music consumption, the effect of affect-inducing experience is non-significant. Further, the social identity experience has a significantly greater association with music consumption than the transportive experience.
Research limitations/implications
This paper provides a conceptualization and an associated diagnostic tool for ME, in addition to initial insight into the role of ME in a broader nomological network of conceptual relationships. Based on the identified research limitations, the authors also provide key future research directions for ME.
Practical implications
The insight attained into ME may be used to underpin the design, implementation and evaluation of managerial ME-based tactics and strategies in the music industry. In particular, the authors find that successful appeals to consumers’ social identity engagement are a significant driver of increased future music consumption. The authors provide a number of managerial recommendations to develop this particular ME dimension.
Originality/value
This paper provides an ME conceptualization and an associated scale and explores ME within a broader nomological network of theoretical relationships. The authors also draw key implications from these analyses.
41 citations
27 May 2016
35 citations
TL;DR: The non-monetary social and network value: Understanding the effects of non-Paying customers in New Media as mentioned in this paper is a special issue of the Journal of Strategic Marketing (JSM).
Abstract: Welcome to this Special Issue of the Journal of Strategic Marketing titled ‘Non-Monetary Social and Network Value: Understanding the Effects of Non-Paying Customers in New Media.’ The rationale for...
23 citations
01 Jan 2016
TL;DR: In this article, the authors discuss the current state of engagement research, and identify key areas for further research in this area, which emanate from this special issue, which they hope will generate scholarly discussion and debate and act as a catalyst in advancing marketing-based engagement research.
Abstract: We are confident this Special Issue will generate scholarly discussion and debate, as well as act as a catalyst in advancing marketing-based engagement research. We thank each of the contributing authors, and in this commentary, synthesise our key reflections regarding the current state of engagement research, and identify key areas for further research in this area, which emanate from this Special Issue.
2 citations