L
Loes Janssen
Researcher at Tilburg University
Publications - 45
Citations - 1580
Loes Janssen is an academic researcher from Tilburg University. The author has contributed to research in topics: Medicine & Internal medicine. The author has an hindex of 17, co-authored 34 publications receiving 1070 citations. Previous affiliations of Loes Janssen include University of Amsterdam & University of Twente.
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Celebrity vs. Influencer endorsements in advertising: the role of identification, credibility, and Product-Endorser fit
TL;DR: In their marketing efforts, companies increasingly abandon traditional celebrity endorsers in favor of social media influencers, such as vloggers and Instafamous personalities as discussed by the authors, and the effectiveness of these influencers is evaluated.
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Where is the love? The social aspects of mimicry.
TL;DR: The case is made that unconscious mimicry plays an important role in human social interaction and that mimicry is closely related to and moderated by the authors' connectedness to others, and data is presented showing how being imitated makes people more assimilative in general.
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Acts of benevolence: A limited-resource account of compliance with charitable requests
TL;DR: The invention relates to aClock signal frequency multiplier circuit that multiplies the speed of a clock signal of an integrated circuit (IC) by a factor N to generate a times-N clock signal.
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The path of least resistance: Regulatory resource depletion and the effectiveness of social influence techniques
TL;DR: In this paper, the authors examine the role of regulatory resource depletion in the effectiveness of social influence techniques aimed at inducing consumer compliance and show that yielding to initial requests (answering a series of questions) induces resource depletion, and that a lower level of self-regulatory resources increases compliance with a request through the employment of the heuristic principle of authority.
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The moody chameleon : The effect of mood on non-conscious mimicry
TL;DR: This article found that participants in a positive mood mimic the confederate's behavior and that the effect of mood on mimicry is mediated by cognitive processing style, suggesting that mood affects information processing style judgment and strategic behavior.