Ad Pruyn

TL;DR: In this paper, the authors examine the role of regulatory resource depletion in the effectiveness of social influence techniques aimed at inducing consumer compliance and show that yielding to initial requests (answering a series of questions) induces resource depletion, and that a lower level of self-regulatory resources increases compliance with a request through the employment of the heuristic principle of authority.

TL;DR: In this article, the effects of service reliability and service validity on customer satisfaction with search, experience, and credence services were examined in scenarios describing service encounters with different types of services.

TL;DR: In this article, the authors examined the hypothesis that brands can automatically activate mortality-related thoughts and, in turn, affect consumer behavior and found that brand-induced mortality salience leads to increased spending and worldview defense.

TL;DR: The Experience of Hospitality Scale (EH-Scale) as mentioned in this paper measures three experiential factors of hospitality: the experience of inviting (open, inviting, freedom), care (servitude, empathy and acknowledgement), and comfort (feeling at ease, relaxed and comfortable).

TL;DR: The authors showed that people high in private self-focus are more persuaded by information that matches (vs. mismatches) activated self-knowledge than people low in self-focusedness.