NUDGE: IMPROVING DECISIONS ABOUT HEALTH, WEALTH, AND HAPPINESS by Richard H. Thaler and Cass R. Sunstein Penguin Books, 2009, 312 pp, ISBN 978-0-14-311526-7This book is best described formally as a general explanation of and advocacy for libertarian paternalism, a term coined by the authors in earlier publications. Informally, it is about how leaders, systems, organizations, and governments can nudge people to do the things the nudgers want and need done for the betterment of the nudgees, or of society. It is paternalism in the sense that "it is legitimate for choice architects to try to influence people's behavior in order to make their lives longer, healthier, and better", (p. 5) It is libertarian in that "people should be free to do what they like - and to opt out of undesirable arrangements if they want to do so", (p. 5) The built-in possibility of opting out or making a different choice preserves freedom of choice even though people's behavior has been influenced by the nature of the presentation of the information or by the structure of the decisionmaking system. I had never heard of libertarian paternalism before reading this book, and I now find it fascinating.Written for a general audience, this book contains mostly social and behavioral science theory and models, but there is considerable discussion of structure and process that has roots in mathematical and quantitative modeling. One of the main applications of this social system is economic choice in investing, selecting and purchasing products and services, systems of taxes, banking (mortgages, borrowing, savings), and retirement systems. Other quantitative social choice systems discussed include environmental effects, health care plans, gambling, and organ donations. Softer issues that are also subject to a nudge-based approach are marriage, education, eating, drinking, smoking, influence, spread of information, and politics. There is something in this book for everyone.The basis for this libertarian paternalism concept is in the social theory called "science of choice", the study of the design and implementation of influence systems on various kinds of people. The terms Econs and Humans, are used to refer to people with either considerable or little rational decision-making talent, respectively. The various libertarian paternalism concepts and systems presented are tested and compared in light of these two types of people. Two foundational issues that this book has in common with another book, Network of Echoes: Imitation, Innovation and Invisible Leaders, that was also reviewed for this issue of the Journal are that 1 ) there are two modes of thinking (or components of the brain) - an automatic (intuitive) process and a reflective (rational) process and 2) the need for conformity and the desire for imitation are powerful forces in human behavior. …

Nudge: Improving Decisions about Health, Wealth, and Happiness

which is used to describe a third component of thinking processes, particularly preverbal, and it denotes the concept that the world is activated by some generalized "energy" that links together causally all objects and events ; it is presumably revealed by a person's lack of curiosity about causal connections, as though they were self-evident. Aside from the rather frequent use of such key words, having strong connotations for this reviewer far away from what the author is aiming to denote, the book is written in a lucid and stimulating style that makes reading it an invigorating intellectual exercise. It is a book that is likely to have somewhat limited attraction to the full-time clinician, especially one treating adult patients. And child psychiatrists and psychologists, if reasonably well read, will most likely be familiar with the majority of references from which this author has synthesized his material. On the other hand, the scholarly and refreshing con¬ ceptual approaches of the author will appeal to psychologists, philosophers, linguists, and psychiatrists with a research bent and anyone else who wants to be provoked to do some thinking on the problems of language, language development, and the psychology of cognition. Louis A. GOTTSCHALK, M.D. Plans and the Structure of Behavior. By George A Miller, Eugene gALANTER, and Karl H. Pribram. Price, $5.00. Pp. 226. Henry Holt & Co., Inc., New York 17, 1960. This is an important book for psychiatrists and behavioral scientists, since it presents a clear, concise study of the application of cybernetics, information and computer theory to the problem of analyzing behavior. The authors have been actively engaged in behavioral research in different areas\p=m-\Millerin information and communication, Galanter in experimental psychology, and Pribram in neurophysiology. The book resulted from a series of discussions which they engaged in during a year they spent together at the Center for Advanced Study in the Behavioral Sciences, Palo Alto, Calif. Their original intent was to write a diary, as it were, of the development of their ideas and, fortunately, enough of this remains to make the book clear, easy to read, and interesting. It is also fortunate, however, that in the final writing a variety of studies comparing the "behavior" of computing machines with human "cognitive behavior" have been reviewed and summarized. The result is one of the best presentations of the present status of the brain-computer problem. The authors, however, do not discuss certain aspects of this problem, such as the difference between the brain and its vast number of parallel channels, but few operations, and the modern high-speed computer with its few channels and vast numbers of operations. This omission is consistent with their interest, since it would introduce the question of mechanisms rather than the problem of the structure of behavior as it is observed in everyday life in the clinic and in experiments on learning, conditioning, etc. Similarly, they do not discuss the qualitative differences between mechanisms of memory in the computer and those in the brain. In the former, a "memory"\p=m-\ i.e., stored information\p=m-\isidentified, metaphorically speaking, by an address, whereas no such mechanism is known in the brain (personal communication, Dr. Julian Bigelow). With few exceptions, however, the data, concepts, and theories presented are handled with elegant precision, as illustrated by the discussion of Sherrington's concepts of the "Reflex" and the "Synapse," Kurt Lewin's ideas of "tension states," and the numerous references to the work of Newell, Shaw, and Simon on computers and logic. There are, nevertheless, areas with

https://link.springer.com/content/pdf/10.1057%2Fjors.1968.86.pdf

Plans and the Structure of Behavior

OBJECTIVES
This study examines how the American Legacy Foundation's "truth" campaign and Philip Morris's "Think. Don't Smoke" campaign have influenced youths' attitudes, beliefs, and intentions toward tobacco.


METHODS
We analyzed 2 telephone surveys of 12- to 17-year-olds with multivariate logistic regressions: a baseline survey conducted before the launch of "truth" and a second survey 10 months into the "truth" campaign.


RESULTS
Exposure to "truth" countermarketing advertisements was consistently associated with an increase in anti-tobacco attitudes and beliefs, whereas exposure to Philip Morris advertisements generally was not. In addition, those exposed to Philip Morris advertisements were more likely to be open to the idea of smoking.


CONCLUSIONS
Whereas exposure to the "truth" campaign positively changed youths' attitudes toward tobacco, the Philip Morris campaign had a counterproductive influence.

Getting to the truth: evaluating national tobacco countermarketing campaigns (vol 92, pg 901, 2002)

Our goal is always to offer you an assortment of cost-free ebooks too as aid resolve your troubles. We have got a considerable collection of totally free of expense Book for people from every single stroll of life. We have got tried our finest to gather a sizable library of preferred cost-free as well as paid files. the secret of our success by is among the best seller books on the planet? Have you had it? Never? Ridiculous of you. Now, you could get this outstanding book just right here. Locate them is style of ppt, kindle, pdf, word, txt, rar, as well as zip. Exactly how? Merely download or perhaps read online in this site. Now, never late to read this the secret of our success. Need a magnificent electronic book? the secret of our success by , the most effective one! Wan na get it? Find this superb e-book by here currently. Download and install or read online is offered. Why we are the most effective website for downloading this the secret of our success Naturally, you can choose the book in different file kinds and also media. Look for ppt, txt, pdf, word, rar, zip, and kindle? Why not? Obtain them below, currently! GO TO THE TECHNICAL WRITING FOR AN EXPANDED TYPE OF THIS THE SECRET OF OUR SUCCESS, ALONG WITH A CORRECTLY FORMATTED VERSION OF THE INSTANCE MANUAL PAGE ABOVE.

The Secret of Our Success.

We present the Integrated Behavior Change Model, a comprehensive multitheory model outlining the psychological factors and processes that impact physical activity behavior The model integrates hypotheses from social-cognitive, motivational, dual-phase, and dual-systems theories We provide the theoretical basis for the model and demonstrate its utility in driving future research and developing effective interventions to promote physical activity

An integrated behavior change model for physical activity

In the mid-1980s, Heckhausen and Gollwitzer set out to analyze how people control their actions (see Heckhausen, Gollwitzer, & Weinert, 1987). They quickly realized that breaking action control down into different phases greatly benefited its understanding. Heckhausen and Gollwitzer’s analysis was heavily influenced by the work of Kurt Lewin (e.g., Lewin et al., 1944), for whom there was never any doubt that motivational phenomena can only be properly understood and analyzed from an action perspective that distinguishes the processes of goal setting from those of goal striving, an insight that went unheeded for several decades. Accordingly, Heckhausen and Gollwitzer (1987) proposed the “Rubicon”model of action phases, which describes the course of action as a temporal, linear path starting with a person’s wishes or desires and ending with the evaluation of the action outcomes achieved. The model was designed to raise and help answer the following questions: How do people select their goals? How do they plan the execution of goal striving? How do they enact these plans? Moreover, how do they evaluate their accomplishments? According to the Rubicon model, a course of action involves a phase of deliberating the desirability and feasibility of one’s wishes at the outset in order to arrive at a binding decision regarding which of them one wants to pursue as a goal (pre-decisional phase), a phase of planning concrete strategies for achieving this goal Practical Summary

Changing Behavior Using the Model of Action Phases

. In two experiments, we investigated the downstream consequences of activating deliberative versus implemental mindsets on risk perception (Experiment 1) and risk-taking behavior (Experiment 2). We hypothesized that participants in an implemental versus deliberative mindset arrive at more optimistic judgments about their own risks of experiencing negative life events, compared to other peoples’ risks. The results of Experiment 1 confirm this hypothesis and reveal perceived controllability as an important moderator. Experiment 2 further augments these findings by demonstrating that participants in a deliberative mindset show less risk-taking behavior than participants in an implemental mindset using a behavioral risk task. Implications for research on mindset theory of action phases and mindset-dependent effects on risk perception and risk-taking behavior are discussed.

Mindsets affect risk perception and risk-taking behavior: Illusory optimism and the BART.

The self-regulation strategy of forming implementation intentions has now been studied for almost 30 years. We trace the development of this research and explicate the questions that have been addr...

https://www.tandfonline.com/doi/pdf/10.1080/10463283.2020.1808936

If-then planning

Individual differences in if-then planning: Insights from the development and application of the If-Then Planning Scale (ITPS)

In this chapter, we introduce Mindset theory of Action Phases (MAP) and the self-regulation strategy of implementation intentions. MAP proposes four successive distinct phases through which one traverses during goal pursuit. During each phase, the goal-striving individual faces different challenges, and the activation of specific cognitive procedures (i.e., mindsets) helps to overcome these challenges. These mindsets can further carry over to unrelated tasks and affect behavior. Implementation intentions are specific if-then plans (i.e., “If critical situation S occurs, then I will perform goal-directed response R!”). Across close to 100 independent studies with more than 8000 participants, implementation intentions were shown to promote goal attainment beyond the mere formation of goals (Gollwitzer and Sheeran, Adv Exp Soc Psychol 38:69–119, 2006). We present applied contexts and recent developments of MAP and implementation intentions and close the chapter by discussing a study on the effects of implementation intentions in the domain of consumer psychology.

Lucas Keller

Papers

Changing Behavior Using the Model of Action Phases

Mindsets affect risk perception and risk-taking behavior: Illusory optimism and the BART.

If-then planning

Individual differences in if-then planning: Insights from the development and application of the If-Then Planning Scale (ITPS)

Mindset Theory of Action Phases and If-Then Planning