M
Malte Brettel
Researcher at RWTH Aachen University
Publications - 224
Citations - 8571
Malte Brettel is an academic researcher from RWTH Aachen University. The author has contributed to research in topics: Market orientation & Effectuation. The author has an hindex of 40, co-authored 212 publications receiving 7014 citations. Previous affiliations of Malte Brettel include Babson College & WHU - Otto Beisheim School of Management.
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How Virtualization, Decentralization and Network Building Change the Manufacturing Landscape: An Industry 4.0 Perspective
TL;DR: In this paper, the authors describe the developments of Industry 4.0 within the literature and review the associated research streams. And they assess the practical implications, conducting face-to-face interviews with managers from the industry as well as from the consulting business.
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A measure of absorptive capacity: Scale development and validation.
TL;DR: In this paper, a multidimensional measure of absorptive capacity (ACAP) is presented, based on relevant prior literature, a series of pre-tests, and two large survey-based studies of German companies.
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Corporate effectuation: Entrepreneurial action and its impact on R&D project performance
TL;DR: In this article, the authors developed a multi-factor measurement model of effectuation and causation for R&D projects and applied it to test two central hypotheses: (a) effectuation is positively related to success in highly innovative contexts, and (b) causation approaches are beneficial in projects with low levels of innovativeness.
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Entrepreneurial Orientation, Firm Performance, and the Moderating Role of Transformational Leadership Behaviors
TL;DR: In this article, the authors used insights from the resource-based view and upper echelons perspective to introduce top management's transformational leadership behaviors as moderators in the EO-performance relationship.
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Understanding the influence of corporate social responsibility on corporate identity, image, and firm performance
Sebastian Arendt,Malte Brettel +1 more
TL;DR: In this article, the effects of corporate social responsibility (CSR) on corporate identity, image and firm performance in a multi-industry setting, in order to support evidence that the effect of CSR differ in different industry settings.