scispace - formally typeset
M

Marcelo Luiz Dias da Silva Gabriel

Researcher at Universidade Nove de Julho (Uninove - Mauá)

Publications -  19
Citations -  832

Marcelo Luiz Dias da Silva Gabriel is an academic researcher from Universidade Nove de Julho (Uninove - Mauá). The author has contributed to research in topics: Adaptation (eye) & Chemistry. The author has an hindex of 7, co-authored 17 publications receiving 418 citations.

Papers
More filters
Posted Content

AMOS Covariance-Based Structural Equation Modeling (CB-SEM): Guidelines on Its Application as a Marketing Research Tool

TL;DR: In this paper, the authors focus on CB-SEM with AMOS to illustrate its application in examining the relationships between customer orientation, employee orientation, and firm performance, and demonstrate how higher-order constructs are useful in modeling both responsive and proactive components of customer and employee orientation.
Journal ArticleDOI

Modelagem de Equações Estruturais Baseada em Covariância (CB-SEM) com o AMOS: Orientações sobre a sua aplicação como uma Ferramenta de Pesquisa de Marketing

TL;DR: In this paper, the authors focus on CB-SEM with AMOS to illustrate its application in examining the relationships between customer orientation, employee orientation, and firm performance, and demonstrate how higher-order constructs are useful in modeling both responsive and proactive components of customer and employee orientation.
Journal ArticleDOI

Development and validation of attitudes measurement scales: fundamental and practical aspects

TL;DR: This paper aims to present the fundamental aspects for the development and validation (DV theoretical or face validation; semantic validation or validation with possible respondents; and statistical validation) of D&V of measurement scales.
Journal ArticleDOI

The Effects of Environmental Concern on Purchase of Green Products in Retail

TL;DR: In this paper, an exploratory study was conducted quantitative nature through a survey with a sample of 811 respondents and the objective was to assess whether the consumer is recognizing and effectively declaring that buying green products in retail.
Journal ArticleDOI

Triple bottom line and sustainable performance measurement in industrial companies

TL;DR: In this paper, the authors proposed a minimum set of indicators to be measured by industrial companies to represent the triple bottom line (TBL) approach to measure sustainable performance for industrial companies and highlight the differences in the degree of use for the three dimensions of TBL.