M
Marco Hubert
Researcher at Aarhus University
Publications - 35
Citations - 1031
Marco Hubert is an academic researcher from Aarhus University. The author has contributed to research in topics: Context (language use) & Consumer neuroscience. The author has an hindex of 9, co-authored 31 publications receiving 783 citations. Previous affiliations of Marco Hubert include Zeppelin University & Northumbria University.
Papers
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Are there neural gender differences in online trust? an fMRI study on the perceived trustworthiness of ebay offers
TL;DR: It is argued that future IS research investigating human behavior should consider the role of biological factors, and the value of a category of research heretofore neglected in IS research and practice is confirmed.
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Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context
TL;DR: In this paper, the authors examined the impact of different mobile and personal benefits (instant connectivity, contextual value and hedonic motivation), customer characteristics (habit) and risk facets (financial, performance, and security risk) as antecedents of mobile shopping acceptance.
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Debt out of control: The links between self-control, compulsive buying, and real debts
TL;DR: In this article, the authors explored the links between self-control, compulsive buying, and debts in a representative sample of the German population (n ǫ = 946).
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The influence of acceptance and adoption drivers on smart home usage
Marco Hubert,Markus Blut,Christian Brock,Ruby Wenjiao Zhang,Ruby Wenjiao Zhang,Vincent Koch,René Riedl +6 more
TL;DR: In this paper, the authors developed a comprehensive adoption model that combines constructs from various theories and tested these theories against each other, and found that the most important determinants of use intention are compatibility and usefulness of the application.
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Neural Correlates of Impulsive Buying Tendencies during Perception of Product Packaging
TL;DR: In this paper, the authors investigated whether individual differences in consumers' impulsive buying tendencies affect unconscious neural responses during the perception of product packaging and found that there is indeed a corresponding relationship between stronger impulsive buyers' buying tendencies and activity in brain areas associated with impulsive and reflective processes.