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Markus Appel

Researcher at University of Würzburg

Publications -  111
Citations -  3657

Markus Appel is an academic researcher from University of Würzburg. The author has contributed to research in topics: Narrative & Persuasion. The author has an hindex of 29, co-authored 93 publications receiving 2734 citations. Previous affiliations of Markus Appel include Johannes Kepler University of Linz & University of Cologne.

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Persuasive Effects of Fictional Narratives Increase Over Time

TL;DR: In this paper, the authors show that persuasive effects of fictional narratives are persistent and even increase over time (absolute sleeper effect), and they also show that belief certainty was weakened immediately after reading but returned to baseline level after 2 weeks, indicating that beliefs acquired by reading fictional narratives were i...
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Transportation and Need for Affect in Narrative Persuasion: A Mediated Moderation Model

TL;DR: This paper investigated the effect of need for affect and transportation on the persuasiveness of a fictional narrative compared to a belief-irrelevant control story (Experiment 1) and the persuasive effects of a story with high emotional content compared to stories with low emotional content.
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Internet use and video gaming predict problem behavior in early adolescence.

TL;DR: Online gaming, communicational Internet use, and playing first-person shooters were predictive of externalizing behavior problems (aggression, delinquency).
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The Transportation Scale–Short Form (TS–SF)

TL;DR: In this paper, the authors examined the factorial validity of the Transportation Scale (TS) and introduced a short and psychometrically sound alternative for the assessment of transportation, the transportation scale-short form (TS-SF).
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Fictional Narratives Cultivate Just‐World Beliefs

TL;DR: The authors found that watching fictional narratives on television goes along with an increased belief in a just world (BJW), whereas general television use and watching infotainment nonfiction are related to the belief in the mean world.