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Open AccessJournal ArticleDOI

Persuasive Effects of Fictional Narratives Increase Over Time

Markus Appel, +1 more
- 05 Dec 2007 - 
- Vol. 10, Iss: 1, pp 113-134
TLDR
In this paper, the authors show that persuasive effects of fictional narratives are persistent and even increase over time (absolute sleeper effect), and they also show that belief certainty was weakened immediately after reading but returned to baseline level after 2 weeks, indicating that beliefs acquired by reading fictional narratives were i...
Abstract
Fact-related information contained in fictional narratives may induce substantial changes in readers' real-world beliefs. Current models of persuasion through fiction assume that these effects occur because readers are psychologically transported into the fictional world of the narrative. Contrary to general dual-process models of persuasion, models of persuasion through fiction also imply that persuasive effects of fictional narratives are persistent and even increase over time (absolute sleeper effect). In an experiment designed to test this prediction, 81 participants read either a fictional story that contained true as well as false assertions about real-world topics or a control story. There were large short-term persuasive effects of false information, and these effects were even larger for a group with a 2-week assessment delay. Belief certainty was weakened immediately after reading but returned to baseline level after 2 weeks, indicating that beliefs acquired by reading fictional narratives are i...

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Journal ArticleDOI

Using narratives and storytelling to communicate science with nonexpert audiences

TL;DR: Although storytelling often has negative connotations within science, narrative formats of communication should not be disregarded when communicating science to nonexpert audiences, which offer increased comprehension, interest, and engagement.
Journal ArticleDOI

The extended transportation-imagery model: A meta-analysis of the antecedents and consequences of consumers' narrative transportation

TL;DR: A review of two decades worth of research on narrative transportation, the phenomenon in which consumers mentally enter a world that a story evokes, can be found in this article, where a comprehensive model that includes the antecedents and consequences of narrative transportation is presented, along with a multidisciplinary framework in which cognitive psychology and consumer culture theory cross-fertilize this field of inquiry.
Journal ArticleDOI

Explaining the Effects of Narrative in an Entertainment Television Program: Overcoming Resistance to Persuasion

TL;DR: This article examined how story features, such as narrative transportation and involvement with characters, may reduce three forms of resistance to persuasion: reactionance, counterarguing, and perceived invulnerability.
Journal ArticleDOI

How Does Fiction Reading Influence Empathy? An Experimental Investigation on the Role of Emotional Transportation

TL;DR: The study showed that fiction influences empathy of the reader, but only under the condition of low or high emotional transportation into the story.
Journal ArticleDOI

Identification as a Mechanism of Narrative Persuasion

TL;DR: The perspective from which a story is told is used to manipulate identification experimentally and test effects on attitudes, indicating that identification can be a mechanism of narrative persuasion.
References
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Book

Communication and Persuasion: Central and Peripheral Routes to Attitude Change

TL;DR: In this article, the authors define the ELM and seine Basiskonzepte theoretisch definiert und durch eine Vielzahl empirischer Studien untermauert.
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TL;DR: In this paper, a scale to assess the need for cognition (i.e., the tendency for an individual to engage in and enjoy thinking) was developed and validated, and a factor analysis was performed on the selected items and yielded one major factor.
Journal ArticleDOI

Heuristic versus systematic information processing and the use of source versus message cues in persuasion.

TL;DR: This article found that high involvement leads message recipients to employ a systematic information processing strategy in which message-based cognitions mediate persuasion, whereas low involvement leads recipients to use a heuristic processing strategy, in which simple decision rules mediate persuading.
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