Mary-Hunter McDonnell

TL;DR: In this paper, the authors explore the extent to which firms targeted by consumer boycotts strategically react to defend their public image by using prosocial claims: expressions of the organization's commitment to social justice.

TL;DR: In this article, the authors explore the extent to which firms targeted by consumer boycotts strategically react to defend their public image by making prosocial claims: announcements of the firm's engagement in activities that demonstrate its commitment to socially acceptable norms and values.

TL;DR: The authors argue that when firms are chronically targeted by social activists, they respond defensively by adopting strategic management devices that help them better manage social issues and demonstrate their normative appropriateness, which in turn increases a firm's receptivity to future activist challenges.

TL;DR: In this article, the authors explore whether and how corporations become more receptive to social activist challenges over time, and suggest a dynamic process through which contentious interactions lead to increased receptivity, and test their theory using a unique longitudinal dataset that tracks contentious attacks and the adoption of social management devices among a population of 300 large firms.

TL;DR: In this article, the authors build on structural elaboration theory by developing a model to explain the adoption of board structures that appear to conform to the prevailing institutional logic, but which in fact contradict it.