Mary J. Culnan

Bio: Mary J. Culnan is an academic researcher from Bentley University. The author has contributed to research in topics: Information privacy & Personally identifiable information. The author has an hindex of 24, co-authored 43 publications receiving 7353 citations. Previous affiliations of Mary J. Culnan include University of California, Berkeley & College of Business Administration.

Information Privacy Concerns, Procedural Fairness, and Impersonal Trust: An Empirical Investigation

Abstract: This research addresses the tensions that arise between the collection and use of personal information that people provide in the course of most consumer transactions, and privacy. In today's electronic world, the competitive strategies of successful firms increasingly depend on vast amounts of customer data. Ironically, the same information practices that provide value to organizations also raise privacy concerns for individuals. This study hypothesized that organizations can address these privacy concerns and gain business advantage through customer retention by observing procedural fairness: customers will be willing to disclose personal information and have that information subsequently used to create consumer profiles for business use when there are fair procedures in place to protect individual privacy. Because customer relationships are characterized by social distance, customers must depend on strangers to act on their behalf. Procedural fairness serves as an intermediary to build trust when interchang eable organizational agents exercise considerable delegated power on behalf of customers who cannot specify or constrain their behavior. Our hypothesis was supported as we found that when customers are explicitly told that fair information practices are employed, privacy concerns do not distinguish consumers who are willing to be profiled from those who are unwilling to have their personal information used in this way.

How Large U.S. Companies Can Use Twitter and Other Social Media to Gain Business Value

Abstract: Social media platforms such as Twitter and Facebook enable the creation of virtual customer environments (VCEs) where online communities of interest form around specific firms, brands, or products. While these platforms can be used as another means to deliver familiar e-commerce applications, when firms fail to fully engage their customers, they also fail to fully exploit the capabilities of social media platforms. To gain business value, organizations need to incorporate community building as part of the implementation of social media.

Consumer Privacy: Balancing Economic and Justice Considerations

Abstract: Consumer privacy is at the center of an ongoing debate among business leaders, privacy activists, and government officials. Although corporations face competitive pressures to collect and use personal information about their customers, many consumers find some methods of collection and use of their personal information unfair. We present a justice theory framework that illustrates how consumer privacy concerns are shaped by the perceived fairness of corporate information practices. We describe a set of global principles, fair information practices, which were developed to balance consumer privacy concerns with an organization's need to use personal information. We conclude by discussing three alternatives for implementing fair information practices with particular attention to the Internet: government regulation, industry self-regulation, and technological solutions.

How did they get my name?: an exploratory investigation of consumer attitudes toward secondary information use

Abstract: Strategic uses of information technology based on personal information may raise privacy concerns among consumers if these applications do not reflect a common set of values. This study addresses what differentiates consumers who object to certain uses of personal information from those who do not object. Data collected by questionnaire from young consumers are used to identify a research approach for investigating attitudes toward the secondary use of personal information for direct marketing. Secondary information use occurs when personal information collected for one purpose is subsequently used for a different purpose. While secondary information use is both widespread and legal, it may be viewed as an invasion of privacy when it occurs without the knowledge or consent of the consumer. The setting for the study is the use of point-of-sale data from a supermarket frequent shopper program to generate direct mail solicitations. Control emerges as a clear theme in differentiating individuals with positive overall attitudes toward secondary information use from those with negative attitudes. Study participants with positive attitudes are less concerned about privacy (measured as control over personal information), perceive shopping by mail as beneficial, and have coping strategies for dealing with unwanted mail. The results also suggest that theory related to categorization of strategic issues as positive-negative with outcomes that are controllable/uncontrollable provides a basis for understanding differences in the ways individuals perceive practices involving personal information. Future research should focus on the specific characteristics of secondary use practices, including the sensitivity of the information, its source, its perceived relevance to the original transaction, and whether disclosure reflects informed consent or results in a potentially harmful outcome to the individual

The intellectual development of management information systems, 1972-1982: a co-citation analysis

Abstract: Researchers in all academic disciplines benefit from an understanding of the intellectual development of their field. This understanding is essential for conducting studies which build systematically on prior research. The purpose of this study is to document the intellectual development of the ideas represented by published research in Management Information Systems MIS based on an author co-citation analysis. The resulting mapping is intended to serve as a benchmark for future assessments of MIS as a field as well as a means for documenting the emergence of new research specialties. The study sought to identify 1 the subfields which constitute MIS research, 2 the reference disciplines of these subfields, 3 the diffusion of the ideas represented by these subfields to other disciplines, and 4 which of these subfields represent active areas of current MIS research. Nine invisible colleges, or informal clusters of research were uncovered. These nine empirically defined conceptual groupings collectively define the intellectual foundations of MIS as well as the forces currently shaping MIS research. Four of the clusters represent early MIS research themes which are still popular, based on subsequent citation patterns. Despite the centrality of the concept of the organization to widely-accepted definitions of MIS, the results suggest that MIS research is not well-grounded in organization theory nor have MIS research results been widely diffused in the organizational literature. Suggestions for developing a better link between MIS and organizational theory are presented based on the concept of organizational effectiveness.

User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

Abstract: Computer systems cannot improve organizational performance if they aren't used. Unfortunately, resistance to end-user systems by managers and professionals is a widespread problem. To better predict, explain, and increase user acceptance, we need to better understand why people accept or reject computers. This research addresses the ability to predict peoples' computer acceptance from a measure of their intentions, and the ability to explain their intentions in terms of their attitudes, subjective norms, perceived usefulness, perceived ease of use, and related variables. In a longitudinal study of 107 users, intentions to use a specific system, measured after a one-hour introduction to the system, were correlated 0.35 with system use 14 weeks later. The intention-usage correlation was 0.63 at the end of this time period. Perceived usefulness strongly influenced peoples' intentions, explaining more than half of the variance in intentions at the end of 14 weeks. Perceived ease of use had a small but significant effect on intentions as well, although this effect subsided over time. Attitudes only partially mediated the effects of these beliefs on intentions. Subjective norms had no effect on intentions. These results suggest the possibility of simple but powerful models of the determinants of user acceptance, with practical value for evaluating systems and guiding managerial interventions aimed at reducing the problem of underutilized computer technology.

Information Systems Success: The Quest for the Dependent Variable

Abstract: A large number of studies have been conducted during the last decade and a half attempting to identify those factors that contribute to information systems success. However, the dependent variable in these studies-I/S success-has been an elusive one to define. Different researchers have addressed different aspects of success, making comparisons difficult and the prospect of building a cumulative tradition for I/S research similarly elusive. To organize this diverse research, as well as to present a more integrated view of the concept of I/S success, a comprehensive taxonomy is introduced. This taxonomy posits six major dimensions or categories of I/S success-SYSTEM QUALITY, INFORMATION QUALITY, USE, USER SATISFACTION, INDIVIDUAL IMPACT, and ORGANIZATIONAL IMPACT. Using these dimensions, both conceptual and empirical studies are then reviewed a total of 180 articles are cited and organized according to the dimensions of the taxonomy. Finally, the many aspects of I/S success are drawn together into a descriptive model and its implications for future I/S research are discussed.

Organizational Learning: The Contributing Processes and the Literatures

Abstract: This paper differs from previous examinations of organizational learning in that it is broader in scope and more evaluative of the literatures. Four constructs related to organizational learning knowledge acquisition, information distribution, information interpretation, and organizational memory are articulated, and the literatures related to each are described and critiqued. The literature on knowledge acquisition is voluminous and multi-faceted, and so the knowledge acquisition construct is portrayed here as consisting of five subconstructs or subprocesses: 1 drawing on knowledge available at the organization's birth, 2 learning from experience, 3 learning by observing other organizations, 4 grafting on to itself components that possess knowledge needed but not possessed by the organization, and 5 noticing or searching for information about the organization's environment and performance. Examination of the related literatures indicates that much has been learned about learning from experience, but also that there is a lack of cumulative work and a lack of integration of work from different research groups. Similarly, much has been learned about organizational search, but there is a lack of conceptual work, and there is a lack of both cumulative work and syntheses with which to create a more mature literature. Congenital learning, vicarious learning, and grafting are information acquisition subprocesses about which relatively little has been learned. The literature concerning information distribution is rich and mature, but an aspect of information distribution that is central to an organization's benefitting from its learning, namely how units that possess information and units that need this information can find each other quickly and with a high likelihood, is unexplored. Information interpretation, as an organizational process, rather than an individual process, requires empirical work for further advancement. Organizational memory is much in need of systematic investigation, particularly by those whose special concerns are improving organizational learning and decision making.

A Partial Least Squares Latent Variable Modeling Approach for Measuring Interaction Effects: Results from a Monte Carlo Simulation Study and an Electronic-Mail Emotion/Adoption Study

Abstract: The ability to detect and accurately estimate the strength of interaction effects are critical issues that are fundamental to social science research in general and IS research in particular. Within the IS discipline, a significant percentage of research has been devoted to examining the conditions and contexts under which relationships may vary, often under the general umbrella of contingency theory (cf. McKeen et al. 1994, Weill and Olson 1989). In our survey of such studies, the majority failed to either detect or provide an estimate of the effect size. In cases where effect sizes are estimated, the numbers are generally small. These results have led some researchers to question both the usefulness of contingency theory and the need to detect interaction effects (e.g., Weill and Olson 1989). This paper addresses this issue by providing a new latent variable modeling approach that can give more accurate estimates of interaction effects by accounting for the measurement error that attenuates the estimated relationships. The capacity of this approach at recovering true effects in comparison to summated regression is demonstrated in a Monte Carlo study that creates a simulated data set in which the underlying true effects are known. Analysis of a second, empirical data set is included to demonstrate the technique's use within IS theory. In this second analysis, substantial direct and interaction effects of enjoyment on electronic-mail adoption are shown to exist.

Extrinsic and Intrinsic Motivation to Use Computers in the Workplace1

Abstract: Previous research indicates that perceived usefulness is a major determinant and predictor of intentions to use computers in the workplace. In contrast, the impact of enjoyment on usage intentions has not been examined. Two studies are reported concerning the relative effects of usefulness and enjoyment on intentions to use, and usage of, computers in the workplace. Usefulness had a strong effect on usage intentions in both Study 1, regarding word processing software (β=.68), and Study 2, regarding business graphics programs (β=.79). As hypothesized, enjoyment also had a significant effect on intentions in both studies, controlling for perceived usefulness (β=.16 and 0.15 for Studies 1 and 2, respectively). Study 1 found that intentions correlated 0.63 with system usage and that usefulness and enjoyment influenced usage behavior entirely indirectly through their effects on intentions. In both studies, a positive interaction between usefulness and enjoyment was observed. Together, usefulness and enjoyment explained 62% (Study 1) and 75% (Study 2) of the variance in usage intentions. Moreover, usefulness and enjoyment were found to mediate fully the effects on usage intentions of perceived output quality and perceived ease of use. As hypothesized, a measure of task importance moderated the effects of ease of use and output quality on usefulness but not on enjoyment. Several implications are drawn for how to design computer programs to be both more useful and more enjoyable in order to increase their acceptability among potential users.