Mary Jo Hatch

TL;DR: Organization theory as mentioned in this paper describes the environment of organization strategy and goals technology organizational social structure organizational culture the physical structure of organizations, and the issues and themes in organization theory: organizational decision-making, power and politics conflict and contradiction in organizations control and ideology in organizations organizational change and learning.

TL;DR: The relationship between organizational culture, identity and image has been discussed in this article, where the authors argue that contemporary organizations need to define their corporate identity as a bridge between the external position of the organization in its marketplace and other relevant environments, and internal meanings formed within the organizational culture.

TL;DR: In this article, a new model, called cultural dynamics, articulates the processes of manifestation, realization, symbolization, and interpretation and provides a framework within which to discuss the dynamism of organizational cultures.

TL;DR: In this paper, the authors define organizational analogs for Mead's "I" and "me" and explain how these two phases of organizational identity are related, and propose an organizational identity model based on four processes linking organizational identity to culture and image.

TL;DR: Corporate brand management is a dynamic process that involves keeping up with continuous adjustments of vision, culture and image as discussed by the authors, and it is important to bring the whole corporation into corporate branding.