by J. Biggs and C. Tang, Maidenhead, England,
Open University Press, 2007, 360 pp., £29.99, ISBN-13: 978-0-335-22126-4

Teaching for quality learning at university

international graduate students to provide certain English proficiency documents along with their admission applications before they are admitted to their programs. This study explored the language challenges faced by international graduate students at a Southern university in the U.S. The author also offered recommendations and suggestions to prepare and assist international graduate students in adjusting, adapting, and overcoming their language challenges.

Language Challenges Faced by International Graduate Students in the United States

This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention. Specifically, it examines the relationship between perceived service quality,...

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2020.1869363

Effects of perceived service quality, website quality, and reputation on purchase intention: the mediating and moderating roles of trust and perceived risk in online shopping

In this digitalization age, smart technologies are on the cusp of changing all business sector including retailing. Today’s consumers desire to shop in a smart store where the physical products on display are connected to the internet world. This study aims to propose a model for investigating Generation Z (Gen-Z) consumers’ expectations towards the smart retail technology (SRT) in the Malaysian context through the application of the stimulus-organism-response framework.,By using a purposive sampling technique, a self-administered questionnaire was conducted. A total of 220 usable responses were collected from Gen-Z consumers who had experience in using SRT. The data were analysed using partial least square structural equation modelling (PLS-SEM).,This study underscores the role of perceived usefulness, perceived enjoyment and perceived value on Gen-Z consumers’ attitude and word-of-mouth (WOM). Expectations on usefulness, enjoyment and value provide some ideas on Gen-Z consumers’ value who put a high emphasis on functional value, fun value and value for money when adopting the SRT. On the other hand, the result also demonstrates the mediating role of consumers’ attitude in connecting perceived value and perceived enjoyment on WOM towards SRT.,The findings of this study provide beneficial insights for a retailer who desire to pursue a smart-related acquisition strategy. Retailers are recommended to embrace on the following three key features: innovative solution (high usefulness), reliable benefits (high perceived value) and fun experience (high enjoyment) to provide Gen-Z consumers with compelling experiences. Additionally, retailers are suggested to acknowledge the importance of managing consumers’ attitude in driving positive WOM evaluations.,This paper responds to Ting et al.’s (2018) call in uncovering values and lifestyles of generation in details. In Malaysia, retailers ought to incorporate of the high level of usefulness, value and enjoyment when designing their SRT to constitute the Gen-Z consumers’ expectations. Moreover, similar to Ting’s conclusion, this cohort members are very much into technologies and they tend to embrace SRT in their lifestyles.

Mirror, mirror on the wall, are we ready for Gen-Z in marketplace? A study of smart retailing technology in Malaysia

The emergence of social distancing and stay at home regulations during the COVID-19 pandemic directly affects people’s lifestyle, including baby boomers and X generation. Many of them have started using digital payments for online or offline transactions to minimize contact with others. This study aims to analyze the continuance intention of the baby boomers and X generation toward the use of digital payments using UTAUT2 (Unified Theory of Acceptance Technology). Data were collected from 320 users with an age range of 40–74 who had just started using digital payments during this pandemic. Structural equation modeling has been used to analyze the data. The result indicates that UTAUT indicators positively affect user satisfaction. User satisfaction positively affects inertia. Overall satisfaction and inertia positively affect continuance intention. Therefore, digital payment companies and banks with digital services can expand their target market beyond Millennials and pay more attention to the older generation like baby boomers and X generation. Managers can find the results of this study useful and beneficial to develop their marketing strategy and take advantage of this situation to increase digital payment users to a broader age range.

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Continuance intention of baby boomer and X generation as new users of digital payment during COVID-19 pandemic using UTAUT2

The apparel industry has repeatedly faced the problem of the return of products due to the intangibility factor. This intangibility of feel and touch of the product has constantly been attributed to the trust factor. This research endeavor tries to study the influence of online website cues such as Product presentation and Perceived interactivity) whether they have a decisive impact on the purchase intention of generation Z mediated by the trust factor. The paper examines trust as a mediating factor from the gaps of previous literature who fail to consider trust in the light of a consumer behavior perspective, as trust is a vital factor under the given conditions of risk and uncertainty. Online shopping is an activity which involves primary interaction with computers and customers, which acts similar to the concept of having a salesman in a traditional store that influences the purchase intention. Therefore trust needs to acts as the salient salesman in the web world. In the current study, a web-based survey was administered to 2000 sample size equally distributed to male and female respondents who fall into the Generation z classification.Structural equation modeling was performed to analyze the data. Results confirmed that all the necessary cues considered for the study from extensive review have a substantial impact on purchase intention mediated by trust. Therefore, Marketers and decision makers of the online apparel website must cater to the contents of the website as these are important cues which influence the purchase intention of Generation Z.

http://www.scholarshub.net/index.php/ijcms/article/download/62/56

Online Website Cues Influencing the Purchase Intention of Generation Z Mediated by Trust

Online retailing is a competitive and dynamic area, which is created based on the artificial brick and motor concept. This artificial brick and motor concept has to create an online shopping atmosphere and design, which need to be strong in terms of attracting the end consumers. And to do this there needs to be a trigger, or in other words a stimulus which causes an action and the response becomes reaction to that stimulus. Based on the past theories by psychologists the stimulus and response is not the only factor which serves as a basis for decision making but there is a third essential and integral dimension that is organism. Organism simply means a system consisting of interdependent parts which are interlinked. This research paper makes an attempt to study the Stimulus-Organism-Response (S-O-R) model in the online context giving an overview on the evolution of S-O-R model in various context of online retailing with respect to the advent of e-commerce. In this study, we identify and explore how online merchandising cues and emotional states of generation Z influence the various dimensions of purchase intentions for apparel shopping. It also aims to find the importance of stimulus and response when mediated by organism which is reviewed as emotion of consumers from the gaps of various literatures.

Online Merchandising Cues Influencing the Purchase Intention of Generation Z Mediated by Emotions Using -S-O-R Framework

The world is battling with one of the biggest health crisis caused by novel COVID-19. This paper aims to understand the effect of quarantine on the psychological health of college students and the coping strategies adopted by them.,The study adopted the interview method and focused on two crucial open-ended questions: how quarantine has impacted and what are the strategies adopted to overcome the same. The response was recorded through email and phone from a sample of 30 students.,Most of the students stated that they are going through issues like anxiety, depression, infection fear, ambiguity due to this pandemic and the lockdown related to it. However, they engage themselves with various activities that help them to combat this situation.,Education institutions can focus on conducting online fest and other events to engage students more productively. They can also focus on developing a wellness application to support these students. They can provide solutions and tips to balance mental health and wellness during these times.,Everyone knows about COVID-19 and the measures taken related to it, but not much about the impact of it on mental health. This paper discusses the negative impact of quarantine on students and coping strategies adopted by them. The strategies mentioned in the study can guide quarantined people, student community, parents, counsellors and academic facilitators to handle the situation in a better way.

Quarantined effects and strategies of college students – COVID-19

Alpha generation plays a significant role in today’s market as firms are supposed to accumulate and store enormous data for better selling. Alpha is the customer next who needs to be targeted by the producers as they tend to influence their parent’s decision making. Literature suggests that Alpha Generation will influence the buying patterns, technology, education, markets, and other factors of the economy, but this fact is still at its infancy stage and under-researched. Adapting the framework of social learning theory, the current paper attempts to capture and compile the traits posed by Alpha Generation predominantly in the field of marketing.

http://journals.christuniversity.in/index.php/ushus/article/download/2226/1776

Customer Profiling of Alpha: The Next Generation Marketing

Training opportunities provide employees with adequate chances to enhance their knowledge base. Providing the essential training would help the employee to progress in his/her career and it equally benefit the organization in meeting the quality standards through a reduced employee attrition rate. The need to invest in employees to improve their competencies was felt due to the changingdemand for skills in the Fourth Industrial Revolution. This study highlights the need for training and development in the era of Industrial Revolution 4.0. The study also gives a distinction between the traditional training methods and the training methods for the next generation and throws light on the latest training tools adopted by organizations.

Mary Rani Thomas

Papers

Online Website Cues Influencing the Purchase Intention of Generation Z Mediated by Trust

Online Merchandising Cues Influencing the Purchase Intention of Generation Z Mediated by Emotions Using -S-O-R Framework

Quarantined effects and strategies of college students – COVID-19

Customer Profiling of Alpha: The Next Generation Marketing

Training the workforce for industry 4.0