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Maryse Brand

Researcher at University of Groningen

Publications -  49
Citations -  1364

Maryse Brand is an academic researcher from University of Groningen. The author has contributed to research in topics: Entrepreneurship & Organizational structure. The author has an hindex of 13, co-authored 49 publications receiving 1240 citations. Previous affiliations of Maryse Brand include Maastricht University.

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Explaining entrepreneurial intentions by means of the theory of planned behaviour

TL;DR: In this paper, the authors employ the theory of planned behaviour (TPB), in which intentions are regarded as resulting from attitudes, perceived behavioural control, and subjective norms, and the results show that the two most important variables to explain entrepreneurial intentions are entrepreneurial alertness and the importance attached to financial security.
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Organizational structure and performance in dutch small firms

TL;DR: In this article, the authors present the rationale for including organizational structure in the analysis of small firm performance and retrieve several dimensions that may be postulated to describe organizational structures of small firms.
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Exploring the internationalisation process of small business: a study of Dutch old and new economy firms

TL;DR: In this article, the authors investigate if, how and why small firms use a cooperative or autonomous strategy to internationalise their activities and the possible changes in this use of strategy over time.
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Strategic HRM for SMEs: implications for firms and policy

TL;DR: In this article, the authors propose the application of the strategic labour allocation process (SLAP) as a tool to analyse HR problems in SMEs, focusing on the balance between the supply of and the demand for labour on a firm level.
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Reverse Marketing: A Synergy of Purchasing and Relationship Marketing

TL;DR: In the last few decades many technology-and sales-oriented companies have transformed themselves into competitive customer-driven organizations as mentioned in this paper, and many others need to follow their example as we approach the twenty-first century.