M
Matthew K. O. Lee
Researcher at City University of Hong Kong
Publications - 199
Citations - 18326
Matthew K. O. Lee is an academic researcher from City University of Hong Kong. The author has contributed to research in topics: The Internet & Information system. The author has an hindex of 58, co-authored 195 publications receiving 16020 citations. Previous affiliations of Matthew K. O. Lee include University of Science and Technology of China & University of Manchester.
Papers
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Journal ArticleDOI
A Trust Model for Consumer Internet Shopping
Matthew K. O. Lee,Efraim Turban +1 more
TL;DR: The findings indicate that merchant integrity is a major positive determinant of consumer trust in Internet shopping, and that its effect is moderated by the individual consumer's trust propensity.
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Online social networks: Why do students use facebook?
TL;DR: This paper conceptualized the use of online social networks as intentional social action and examined the relative impact of social influence, social presence, and the five key values from the uses and gratification paradigm on The authors-Intention to useOnline social networks.
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The impact of electronic word‐of‐mouth: The adoption of online opinions in online customer communities
TL;DR: An information adoption model was developed to examine the factors affecting information adoption of online opinion seekers in online customer communities and found comprehensiveness and relevance to be the most effective components of the argument quality construct.
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Acceptance of Internet-based learning medium: the role of extrinsic and intrinsic motivation
TL;DR: This study is one of the few attempts to investigate students' acceptance of an Internet-based learning medium (ILM) and showed that both perceived usefulness and perceived enjoyment significantly and directly impacted their intention to use ILM.
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What drives consumers to spread electronic word of mouth in online consumer-opinion platforms
TL;DR: A model examining motives of consumers' eWOM intention is developed and reputation, sense of belonging, and enjoyment of helping are significant factors, and the model explains 69 percent of the variance.