M
Matti Jaakkola
Researcher at Aston University
Publications - 13
Citations - 321
Matti Jaakkola is an academic researcher from Aston University. The author has contributed to research in topics: Market orientation & Core business. The author has an hindex of 7, co-authored 13 publications receiving 241 citations.
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What Counts Versus What Can Be Counted: The Complex Interplay of Market Orientation and Marketing Performance Measurement
TL;DR: In this paper, the authors analyze a unique data set of 628 firms with a novel method of configurational analysis: fuzzy-set qualitative comparative analysis, and find that market orientation is an important determinant of business performance.
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AI Feel You: Customer Experience Assessment via Chatbot Interviews
TL;DR: In this article, an Artificial Intelligence (AI) augmented chatbot interviewed a crowdsourced sample of consumers about their recalled service experience feelings and compared extracted sentiment polarities against established measurement scales and empirically validated their novel approach.
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Marketing performance assessment systems and the business context
TL;DR: In this paper, a taxonomy of different profiles of marketing performance measurement was created by clustering respondents based on the relative emphasis placed on the dimensions and characterizing them vis-a-vis contextual factors.
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Effective forms of market orientation across the business cycle: A longitudinal analysis of business-to-business firms
TL;DR: In this paper, the effectiveness of different forms of market orientation (i.e., customer orientation, competitor orientation, interfunctional coordination, and their combinations) on firm performance in B-to-B firms was examined using panel data from an economic upturn and downturn.
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Is more capability always beneficial for firm performance? Market orientation, core business process capabilities and business environment
TL;DR: This article examined the role of capabilities in core marketing-related business processes (PDM, supply chain management, and customer relationship management) in translating a firm's market orientation into firm performance.