M
Maturos Kanchanapibul
Researcher at University of Bristol
Publications - 1
Citations - 313
Maturos Kanchanapibul is an academic researcher from University of Bristol. The author has contributed to research in topics: Purchasing. The author has an hindex of 1, co-authored 1 publications receiving 227 citations.
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An empirical investigation of green purchase behaviour among the young generation
TL;DR: In this article, the influence of ecological affect and ecological knowledge on the green purchasing behavior of the young generation was empirically examined, and it was found that the ecological effect and knowledge are significant in determining young consumers' green involvement as well as their actual purchase.