M
Maxwell Sandada
Researcher at University of Zimbabwe
Publications - 43
Citations - 400
Maxwell Sandada is an academic researcher from University of Zimbabwe. The author has contributed to research in topics: Customer satisfaction & Customer retention. The author has an hindex of 10, co-authored 39 publications receiving 329 citations. Previous affiliations of Maxwell Sandada include Saint Petersburg State University & Vaal University of Technology.
Papers
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Customer Satisfaction, Trust and Loyalty as Predictors of Customer Intention to Re-Purchase South African Retailing Industry
TL;DR: In this paper, the influence of customer satisfaction on customer trust, loyalty and repurchase intention in the African retailing context was investigated using a data set of 151 from athletes in Gauteng Province of South Africa.
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Strategic planning and its relationship with business performance among small and medium enterprises in South Africa
TL;DR: In this article, the authors investigated the relationship between strategic planning practices and business performance among SMEs in the Gauteng province of South Africa and found that strategic planning has a positive association and predictive relationship with the performance of SMEs.
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An Investigation into the Impact of Service Quality, Frequent Flier Programs and Safety Perception on Satisfaction and Customer Loyalty in the Airline Industry in Southern Africa
Maxwell Sandada,Bright Matibiri +1 more
TL;DR: In this paper, the authors identify the factors that make passengers loyal to an airline in Southern Africa by investigating the impact of service quality and safety perception on customer satisfaction and how satisfaction and frequent flyer programs (FFP) subsequently influence customer loyalty.
Journal Article
The Influence of E-Service Quality on Customer Perceived Value, Customer Satisfaction and Loyalty in South Africa
TL;DR: In this paper, the relative influence of e-service quality, customer satisfaction, and customer perceived value on consumer online shopping behavior was examined using a sample of consumers in Gauteng Province of South Africa.
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The Influence Of Market Related Mobile Activities On The Acceptance Of Mobile Marketing And Consumer Intention To Purchase Products Promoted By SMS In South Africa
TL;DR: In this article, the extent to which mobile marketing activities influence customers' mobile marketing acceptance and their purchase intention in South Africa is investigated using Structural Equation Modelling (SEM) approach (Smart PLS).