Melissa Moore

TL;DR: In this article, the effect of information about potential benefits of biotechnology on consumer acceptance of genetically modified (GM) foods was investigated using an incentive compatible auction mechanism in three US states (California, Florida, and Texas) and in two European countries (England and France).

TL;DR: In this article, the authors examined whether consumers' evaluations of an ad's credibility can enhance, and perceptions of manipulative intent can disrupt, the emotional response intended by the advertiser.

TL;DR: In this article, the authors examine the development and influence that customer-to-customer interactions (CCI) have in a high personal contact setting, using responses from patrons of different hair salons, the role that salon atmospherics had on the formation of CCI was assessed.

TL;DR: In this article, the authors provide a review of the literature on objective and subjective knowledge, and review previous studies investigating the relationship between knowledge and acceptance of GM foods, concluding that knowledge should not be viewed as a unidimensional construct and the way in which knowledge is measured significantly impacts the relationship with consumers' willingness to accept GM foods.

TL;DR: In this article, the authors investigate how the point of view imposed by salient consumer goals might affect category representations assessed by participants' similarity judgments of food products and find that personal goals and situational goals act in conjunction and exert a systematic impact on category representations, when salient, enhanced the perceived similarity of goal appropriate products and reduced the similarity of product pairs when only one product was ideal for the particular goal.