Ease of use and usefulness are believed to be fundamental in determining the acceptance and use of various, corporate ITs. These beliefs, however, may not explain the user’s behavior toward newly emerging ITs, such as the World-Wide-Web (WWW). In this study, we introduce playfulness as a new factor that reflects the user’s intrinsic belief in WWW acceptance. Using it as an intrinsic motivation factor, we extend and empirically validate the Technology Acceptance Model (TAM) for the WWW context. # 2001 Elsevier Science B.V. All rights reserved.

/pdf/beyond-the-usefulness-and-ease-of-use-extending-the-tam-for-2r69uxvmta.pdf

Beyond the Usefulness and Ease of Use : Extending the TAM for a World - Wide - Web Context

Understanding the intention to use mobile shopping applications and its influence on price sensitivity

What drives impulse buying behaviors in a mobile auction? The perspective of the Stimulus-Organism-Response model

This study addresses the contradiction that, although technological innovativeness of new products is often seen as a major driver of competitive advantage and commercial success, empirical research is not always able to show a significant performance influence. In order to find an explanation, the effects of technological innovativeness are decomposed as its influence on the market, the innovating firm, and the firm's environment is considered. The proposed model is tested on a sample of new product development projects. In order to avoid systematic biases, this paper uses a longitudinal survey design with two informants and a sample that includes both incremental and highly innovative projects.

The results show that technological innovativeness has both positive and negative effects on the commercial success of new products. On the one hand, technological innovativeness can increase customer value, which in turn has a positive effect on success. On the other hand, incorporating new technologies into new products also implies changes in the innovating firm and potentially in its environment. These changes have a negative impact on commercial success. The positive and negative effects compensate for each other, so that the total effect of technological innovativeness on commercial success is close to zero.

The findings imply that firms developing new products through incorporating radically new technologies often seem to underestimate the inherent complexities with respect to both internal and external changes. Developing and introducing new products with a radically changed technology also implies anticipating the need for new competences, processes, structures, and network partners. Social and political resistance against technological changes, large investments in new infrastructures, and the long duration of these changes additionally become frequent features of such innovation endeavors. Hence, firms embarking on a path of exploiting radically new technologies should consider those complexities very carefully when making their new product development decisions.

The Mixed Blessings of Technological Innovativeness for the Commercial Success of New Products

The clothing industry is one of the earmarked industries in many countries following the rising demand and consumption of clothing products among millennials. Malaysia and Thailand are known to be promising markets for this industry in the South East Asia region. The purpose of this study is to investigate the influence of psychological and marketing factors on clothing interest among Generation Y consumers, as well as the interrelationships between self-confidence, product attitude and purchase intention. The impact of nationality was also examined as a moderator on the investigated relationships.,The data was collected among Generation Y consumers using a survey questionnaire, which had successfully gathered a total of 388 usable cases from the capital cities of Malaysia (Kuala Lumpur) and Thailand (Bangkok). These cities were selected for being the largest cities in its country which contain the highest number of shopping malls, offices and Generation Y population. Data analysis was then performed using both the SPSS and AMOS software.,Findings obtained acknowledged the importance of both psychological (i.e. fashion innovativeness, self-concept, fashion consciousness and need for uniqueness) and marketing (i.e. social media marketing and fashion advertisement) factors towards the clothing interest among Generation Y consumers. Consequently, clothing interest would influence their product attitude, self-confidence and purchase intention, with product attitude and self-confidence as the mediators between clothing interest and purchase intention. Multigroup analysis confirmed that there are differences between Generation Y consumers in both Malaysia and Thailand, where Thai consumers hold a stricter emphasis concerning the influence of social media marketing on clothing interest and self-confidence on purchase intention.,This study is one of the very few studies that explored the minimally investigated territory on the consequential importance of clothing interest within the clothing industry, specifically, through extending the literature on the influence of psychological and marketing factors towards the individuals’ clothing interest. Moreover, this study also successfully highlighted the mediation role of product attitude and self-confidence in the relationship between clothing interest and purchase intention.

/pdf/cruising-down-millennials-fashion-runway-a-cross-functional-509ftii4cp.pdf

Cruising down millennials’ fashion runway: a cross-functional study beyond Pacific borders

This study examines the influence of innovativeness and price sensitivity on the purchase intention ofsmart wear. A total of 211 copies of data were analyzed to investigate a structural model and test researchhypotheses using AMOS 7.0 package. The results were summarized as follows. First, fashion innova-tiveness and technology innovativeness negatively affected price sensitivity; however, information innova-tiveness positively affected price sensitivity. Second, technology innovativeness positively affected thepurchase intention of smart wear; however, fashion innovativeness and information innovativeness did notaffect the purchase intention of smart wear. Third, price sensitivity negatively influenced the purchaseintention of smart wear. This study is useful for marketers and managers who establish marketing and aprice strategy for smart wear in an exploration of the relation of consumer innovativeness, price sensitivity,and the purchase intention of smart wear.Key words: Smart wear, Innovativeness, Price sensitivity, Purchase intention of smart wear; 스마트의류,혁신성, 가격민감도, 스마트의류 구매의도

The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear

This study examines consumer's acceptance intention of sensor-based smart clothing empolying the extended TAM. Technology innovativeness, information innovativeness and trust were used as external variables and perceived palyfulness was included in the extetended TAM. Data were collected from the adults over 20 years old living in Daegu from March 14 to 18, 2011. 193 useful copies of data were analyzed to investigate a structural model and test research hypotheses using AMOS 7.0. The study results showed that the extended TAM for smart clothing was validated empir- ically in predicting the individual's acceptance of sensor-based smart clothing and 10 hypotheses among 12 hypotheses were supported. Technology innovation, information innovation, and trust were confirmed as antecedent variables in affecting extended TAM. Perceived usefulness and perceived playfulness directly influenced acceptance intention and indi- rectly influenced acceptance intention mediating attitude. Perceived usefulness affected perceived playfulness and attitude affected acceptance intention. This study will help marketers and managers of fashion companies devise effective tools in planning marketing strategies related to smart clothing.

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The Influence of Consumers' Innovativeness and Trust on Acceptance Intention of Sensor-based Smart Clothing

This study explores difference in the influence of innovativeness and price sensitivity on purchase intentions, among consumers in China and Korea, focusing on bio-signal smart clothing. Questionnaires were administered to 227 Chinese and 222 Korean consumers. Results are summarised as follows. First, fashion innovativeness and technology innovativeness negatively affected price sensitivity, both in China and Korea. Second, technology innovativeness positively affected purchase intentions in Korea, while fashion innovativeness positively affected purchase intentions in China. Third, price sensitivity negatively affected purchase intentions in both China and Korea. Fourth, no difference existed in the magnitude of the effect of fashion innovativeness on price sensitivity among China and Korea consumers, but technology innovativeness had greater effect on price sensitivity on the Chinese consumers. Fifth, fashion innovativeness had a greater effect on Chinese consumers' purchase intentions, while technology innovativeness had a greater effect on Korean consumers' purchase intentions.

The influence of innovativeness and price sensitivity on purchase intention: comparison of the Chinese and Korean consumers' response

http://gvschoolpub.org/journals/IJANER/vol2_no1/20.pdf

Mi Jin Noh

Papers

The Influence of Innovativeness and Price Sensitivity on Purchase Intention of Smart Wear

The Influence of Consumers' Innovativeness and Trust on Acceptance Intention of Sensor-based Smart Clothing

The influence of innovativeness and price sensitivity on purchase intention: comparison of the Chinese and Korean consumers' response

The Impact of HIS Quality on Satisfaction and Performance