Hyun Hee Park

TL;DR: In this paper, the authors segment the university student casual apparel market based on clothing benefits sought and develop a profile of each segment in terms of attribute evaluations, shopping orientations, and repatronage behavior.

TL;DR: In this article, the influence of visual merchandising cognition on fashion brand preferences was investigated using mixed methods and an experimental design, with a focus on fashion brands, and they found that in-fashion and attractiveness have a significantly positive effect on brand preference.

TL;DR: In this article, the authors examined the influence of innovativeness and price sensitivity on the purchase intention of smart wear and found that price sensitivity negatively influenced smart wear purchase intention, while information innovativity positively affected price sensitivity.

TL;DR: In this article, the effects of LOHAS consumption tendency and of the perceived consumer effectiveness of young consumers on trust and purchase intentions regarding upcycling fashion goods were examined. And the results provided guidance for marketers and retailers who are interested in upcycling fashion goods.

TL;DR: In this paper, the effects of scarcity message type on impulse buying in online advertising between Korean and Chinese consumers were empirically compared, and the effect of message framing and need for cognitive closure (NCC) was highlighted.