Showing papers in "Journal of the Korean Society of Clothing and Textiles in 2012"
TL;DR: In this article, the authors examined the influence of innovativeness and price sensitivity on the purchase intention of smart wear and found that price sensitivity negatively influenced smart wear purchase intention, while information innovativity positively affected price sensitivity.
Abstract: This study examines the influence of innovativeness and price sensitivity on the purchase intention ofsmart wear. A total of 211 copies of data were analyzed to investigate a structural model and test researchhypotheses using AMOS 7.0 package. The results were summarized as follows. First, fashion innova-tiveness and technology innovativeness negatively affected price sensitivity; however, information innova-tiveness positively affected price sensitivity. Second, technology innovativeness positively affected thepurchase intention of smart wear; however, fashion innovativeness and information innovativeness did notaffect the purchase intention of smart wear. Third, price sensitivity negatively influenced the purchaseintention of smart wear. This study is useful for marketers and managers who establish marketing and aprice strategy for smart wear in an exploration of the relation of consumer innovativeness, price sensitivity,and the purchase intention of smart wear.Key words: Smart wear, Innovativeness, Price sensitivity, Purchase intention of smart wear; 스마트의류,혁신성, 가격민감도, 스마트의류 구매의도
27 citations
TL;DR: In this paper, the authors investigated the effect of site characteristics in fashion social commerce and SNS subjectivenorms on the attitude of consumers towards social commerce, and their purchase intentions for fashion products.
Abstract: This study investigates the effect of site characteristics in fashion social commerce and SNS subjectivenorms on the attitude of consumers towards social commerce and their purchase intentions for fashionproducts. In addition, this study tests consumer responses through a comparison of a group purchase mallversus a private mall. Respondents are limited to consumers aged 20 to 39 who have recently purchased fa-shion products through social commerce over the last month. Four hundred samples were used for the finalanalysis. Descriptive statistics, Cronbach's alphas, a confirmatory factor analysis, and a structural equation mo-deling analysis were conducted. The results are as follows. Product value, convenience and SNS subjectivenorms without trust significantly influenced the consumer attitude towards social commerce, and the attitudeof consumers positively influenced the purchase intentions of fashion products. In the group purchase mall,only convenience affected the attitude of consumers; in the private mall, product value, convenience andSNS subjective norm had an effect on the attitude of consumers. In addition, the SNS subjective norm po-sitively influenced purchase intentions directly as well as indirectly. Social commerce ought to offer pro-duct value and create a simple and convenient design to raise the purchase intentions of fashion products;in addition, they should use SNS functions to inform consumers of social commerce. It is imperative to im-plement different marketing strategies according to social commerce type.Key words: Social commerce, Group purchase mall, Private mall, Site characteristics, SNS subjectivenorm; 소셜커머스, 공동구매형, 프라이빗 쇼핑몰, 사이트 특성, SNS 주관적 규범
13 citations
TL;DR: There were distinctions in function, satisfaction, and fitness based on breast type, and the devel-opment of an ergonomic brassiere should considered the characteristics of breast type for fitness and comfort.
Abstract: We performed an assessment of wearing, purchasing, satisfaction, and the fit of brassieres according to bodyand breast type for college women to provide basic data on the manufacture of an ergonomic brassiere. Theclassifications of domed and conical breast type or projecting and conical breast type were unclear. Flatbreast were dissatisfied with the shape of small and flat, and drooping breast were dissatisfied with the shapeof big, projected, and drooping. In purchasing a brassiere, the majority of subjects were ignorant of their bra-ssiere size, and over 80% of the subjects bought a brassiere without trying it on. Over 50% of those surveyedsaid they found it difficult to buy a well-fitted brassiere, particularly for the flat and drooping breast type.Over 70% of those surveyed wore a brassiere of 3/4 cup size, the slim body type wore a brassiere of 1/2 cupsize; however, the obese body type wore a brassiere of full-cup size. The flat-breast or slim-body wore a bra-ssiere of a thick pad type but projecting-breast or drooping breast wore brassiere of a thin pad type. Many ofthe subjects wore an unfitted brassiere in cup size and under bust size. In the classification of breast type,there were slight differences between the breast type that they recognized and the breast type that they wereshown. There were distinctions in function, satisfaction, and fitness based on breast type. Therefore, the devel-opment of an ergonomic brassiere should considered the characteristics of breast type for fitness and comfort.Key words: Breast type, Purchasing brassiere, Size of brassiere, Satisfaction, Comfort sensation; 유방유형, 브래지어 구입, 브래지어 사이즈, 만족도, 착용감
12 citations
TL;DR: In this paper, the authors investigated the emotional labor of fast fashion sales personnel using the qualitative research method and found that even though the sales personnel spend an extremely short time (about 1 minute) to serve customers, most of them experience exhaustion, fatigue, burnout and self-alienation.
Abstract: This study investigates the emotional labor of fast fashion sales personnel using the qualitative research method. The research was performed through an in-depth interview with 10 sales personnel (managers, coordinators, head cashiers, and sales associates) who experienced fast fashion brands from July to October in 2011. The results of this study provide that fast fashion brands do have specific feeling rules and display behavior. Even though the sales personnel spend an extremely short time (about 1 minute) to serve customers, most of them experience exhaustion, fatigue, burnout and self-alienation because of emotional dissonance. Sales personnel do deep-acting and surface acting simultaneously and interviewees who have longer and more sales experience express less emotional dissonance. To reduce the negative results of emotional labor, the company plays an important role through the organizational culture; in addition, deep-acting could be recommended for a beginner until they are comfortable with sales. The results of this study provide the elements of emotional labor in a fast fashion and practical suggestions for store operation and sales personnel training.
10 citations
TL;DR: It was found that most workers wore low-priced protective clothing that was low in safety functions and rarely wore extra protective gear, and dissatisfaction with protective clothing and gear was pointed out.
Abstract: Foot and Mouth Disease (FMD) is highly contagious and highly lethal to cloven-hoofed animals. In the winter of 2010, an outbreak of FMD in Korea caused a great deal of economic damage as well as serious mental and physical damage to people who participated in preventive activities. This study provides preliminary data for designing safe and functional protective clothing and gear for individuals who participate in FMD preventive activities. This study was accomplished with multilateral methods such as a documentary survey, field trips, sample analysis of protective clothing and gear, questionnaire studies and focus interviews. As a result, we found that most workers wore low-priced protective clothing that was low in safety functions and rarely wore extra protective gear. Also pointed out was dissatisfaction with: protective clothing and gear, problems related to damage, discomfort, contamination, problems in protective gear related to waterproof functions, protection against harmful substances, discomfort, coldness, and damage. Safe protective clothing could be developed that protects the actual wearers if these results are reflected in the improvement of protective clothing and gear.
9 citations
TL;DR: In this article, the optimum attachment of two-way Shape Memory Alloy (TWSMA) springs onto thermal liner and its sewing method for the mass production of fire fighter's intelligent turnout gear was shown.
Abstract: This study shows the optimum attachment of Two-Way Shape Memory Alloy (TWSMA) springs onto thermal liner and its sewing method for the mass production of fire fighter`s intelligent turnout gear. SMA springs were attached to the fabric by four different methods and stitched by two different shapes (square and wave). The durability of the attached springs was tested by laundering up to 50 cycles. Examined were whether the springs would remain attached to the fabric after repeated laundering, the shape memory effect and reaction of the springs, and the anti-corrosiveness of the springs. A Human-Clothing-Environment simulator evaluated thermal insulation according to attachment methods, air layer volume, and stitch types. The findings showed that silicon attached springs remained intact after repeated laundering; in addition, repeated laundering did not influence the responsiveness and anti-corrosiveness of SMAs. Air volume had positive relations with the insulation. Attachment methods or stitch methods had limited impact on the thermal insulation. As a result, a wave type stitch with silicone attachment was suggested as the optimum method to attach the SMA springs onto the intelligent turnout gear for fire fighters.
9 citations
TL;DR: In this article, the effects of sociocultural influences and body image on appearance enhancement behaviors (facial management, clothing selection, and weight/figure management) were investigated.
Abstract: This study investigates the effects of sociocultural influences and body image on appearance enhance-ment behaviors (facial management, clothing selection, and weight/figure management). For data collec-tion, a questionnaire was administrated to 562 female college students in Gwangju City, Chonnam area andChonbuk area, Korea, from May 23 to June 10, 2011. To analyze the data, a SPSS 18.0 statistics packagewas used, and descriptive statistical analysis, frequency analysis, factor analysis, reliability analysis, andregression analysis were conducted. The results were as follows. First, sociocultural influences were dividedinto three factors: parental influence, media influence, and peer influence. Overall sociocultural influenceshad positive effects on appearance enhancement behavior. Second, body image was divided into two factors:weight-concern and appearance-concern. Sociocultural influences had significant effects on overall bodyimage. Third, body image appeared to have positive effects on overall appearance enhancement behavior.Key words: Sociocultural influences of appearance, Body image, Appearance enhancement behavior; 외모에 대한 사회문화적 영향, 신체이미지, 외모향상추구행동
8 citations
TL;DR: Among the pattern block arrangements, the method B was evaluated as the best way to generate formal pants from the tight-fit pattern, which fit smoothly over the lower body for maintaining ease of movement.
Abstract: In this research, a woman matched to the average Korean standard size specification of 21-24 years ofage was scanned using Cyberware. Rapidform 2004 was used to separate the body zone into fit zone,action zone and design zone, depending on the function of the lower body. Each divided body zoneexpanded radially using ‘offset’ by 1.60mm at the cross section of the waist, and 6.36mm at the hip level.Resultant ease values were 1cm and 4cm along the waistline and hipline (respectively), as recommendedin previous research. 2C-AN program and Yuka CAD was used to develop a pant pattern from the en-larged 3D body surface blocks. A total of five pants were constructed using conventional fabrics for lightweight formal pants. The appearance of the experimental pants were evaluated by five clothing-majorevaluators using a questionnaire that consisted of 21 questions. In addition, functional aspects of theexperimental pants were also evaluated by wearer while performing five postures for the measurement ofease of movement. It was found that, the method of regional offset and suggested 3D to 2D patterndevelopment generate reasonably good pant patterns. Among the pattern block arrangements, the methodB was evaluated as the best way to generate formal pants from the tight-fit pattern, which fit smoothlyover the lower body for maintaining ease of movement.Key words: Pants pattern, 3D to 2D development, Replica, Ease distribution, Tight-fit pattern; 바지 패턴,3차원 패턴 전개, 레플리카, 여유량 배분, 밀착 패턴
8 citations
TL;DR: This study establishes how the clothes consumption value, need for uniqueness, and use information sour-ces could influence the importance of apparel product attributes andThe importance of store attributes.
Abstract: This study establishes how the clothes consumption value, need for uniqueness, and use information sour-ces could influence the importance of apparel product attributes and the importance of store attributes. Datawere collected through a survey of adults in their 20's and 30's with 48 questionnaires for statistical ana-lysis. The collected data were processed with the programs AMOS 16.0 and SPSS 18.0 for windows andreliability analysis, correlation analysis, factor analysis, and structural equation analysis were conducted toanalyze the data. The results in this research are follows. First, the clothes consumption value influences theimportance of apparel product attributes both directly and indirectly and the importance of store attributesindirectly through use information sources. Second, the need for uniqueness influences the importance ofapparel product attributes indirectly and importance of store attributes both directly and indirectly throughclothes consumption value and use information sources. The implications of these findings and suggestionsfor future study are also discussed.Key words: Clothes consumption value, Need for uniqueness, Use information sources, Importance ofapparel product attributes, Importance of store attributes; 의복소비가치, 독특성 욕구, 정보원 활용, 의류제품속성 중요도, 점포속성 중요도
8 citations
TL;DR: Wang et al. as discussed by the authors evaluated wear comforts of water-vapor-permeable garments through a measurement of various parameters such as skin and rectal temperatures, microclimate between skin and clothing, sweatrate, and subjective sensations (thermal, wet and comfort sensations) to correlate the physiological res-ponses of the human body with its comfort feeling.
Abstract: This study evaluates wear comforts of water-vapor-permeable (WVP) garments through a measurementof various parameters such as skin and rectal temperatures, microclimate between skin and clothing, sweatrate, and subjective sensations (thermal, wet and comfort sensations) to correlate the physiological res-ponses of the human body with its comfort feeling. Wear comfort during a specific exercise on a treadmillin a climatic chamber (temperature T = 20±0.5 o C and relative humidity H = 50±10%) were studied usingeight men wearing seven sportswear outfits (a long sleeve shirts and a long pants) made with seven dif-ferent WVP fabrics. A comfort sensation was found to be highly correlated with skin T (p<.001), microcli-mate (T and H) between skin and clothing (p<.001) and sweat rate (p<.05). A regression model correlatingcomfort sensations and physiological responses obtained from wearer trials could be established: Y =14.167 − 0.362 × X1 + 0.424 × X2 − 0.238 × X3 − 0.561 × X4 + 0.253 × X5 + 0.214 × X6 − 0.393 × X7 +0.023 ×X8 − 0.043 ×X9. (Y = comfort sensation, X1 = forehead skin T, X2 = forearm skin T, X3 = handskin T, X4 = thigh skin T, X5 = T of chest microclimate, X6 = T of thigh microclimate, X7 = chest sweatrate, X8 = H of back microclimate, X9 = H of thigh microclimate. The regression model obtained in thiswork can be used by manufacturers to objectively estimate the comfort sensation of sportswear before it isintroduced to the consumer market. This study provides salient information to sportswear manufacturers andsportswear consumers.Key words: Wear comfort, Water-vapor-permeable (WVP), Skin temperature, Microclimate, Sweat rate;착용쾌적성, 투습방수, 피부온도, 의복기후, 발한량
8 citations
TL;DR: There were no significant differences between the real and virtual fit preference in total measurement items and the factor that caused a difference in the fit preference was a specific body type such as Body Type A that indicated a small bust circumference and a big hip circumference.
Abstract: This study evaluates the fit preference of the tailored jacket according to body types for 20`s adult women through a comparison of real and virtual fit. A five point fit evaluation scale utilizing a wearer acceptability scale by Shen and Huck was used to evaluate the degree of the preference of real and virtual fit. This scale contained 23 items in three categories: front fit, back fit, and side fit. For each item, 5 responses from `too tight` fit (1 point) to `too loose` fit (5 point) were possible. The middle position for each fit criterion indicated a `good` fit (3 point). The data were analyzed with a t-test using statistical program SPSS 17.0. According to the results, there were no significant differences () between the real and virtual fit preference in total measurement items such as front collar, lapel and roll line, front shoulder slope, front armhole, front waist, abdomen, sideseam, hemline, front silhouette, side shoulder, side armhole, side sleeve width, side hip, side silhouette, back collar stand, upper back, back armhole, back waist, back hip, back silhouette except front bust, side waist, and back center back. The factor that caused a difference in the fit preference between the real and virtual fit evaluation was a specific body type such as Body Type A that indicated a small bust circumference and a big hip circumference.
TL;DR: Choi et al. as mentioned in this paper investigated the market mavens in fashion consumers and found that consumers were particularly interested in dressing styles and were highly convincedin their abilities to make fashion decisions.
Abstract: Market mavens are known as powerful consumers for the diffusion of market information in generalfields. This study investigates the market mavens in fashion consumers. Data were gathered by surveyinguniversity students in Seoul, using convenience sampling; 312 questionnaires were used in the statisticalanalysis. This study proved that consumers recognized the existence of market mavens and the importanceof market mavens' information and their evaluations. In regards to the demographic factors, the moreclothing expenditures and family income then the higher the tendencies of the market maven. Marketmavens were consumers who were aware of marketer's persuasion but showed no differences in market-place interfaces. Market mavens were particularly interested in dressing styles and were highly convincedin their abilities to make fashion decisions.Key words: Market maven, Early adopter, Opinion leader; 마켓 메이븐, 얼리 어답터, 의견선도자 I. 서론 소비선도자에 대한 연구는 주로 얼리 어답터(earlyadopter)나 의견선도자(opinion leader)를 중심으로 연구되고 있다. 얼리 어답터는 제품수명주기 초기에 구매하는 성향을 보이며, 의견선도자의 경우는 특정 제품군에 대한 전문 지식을 갖고 다른 소비자에게 영향을 준다고 할 수 있다. Feick and Price(1987)는 소비선도자를 분류하면서 전통적인 소비선도자인 얼리 어답터나 의견선도자와는 그 역할과 성향에서 구별되는 새로운 개념을 도입하여 ‘마켓 메이븐(market maven)’이라고 명명하였다. 국내에서도 마켓 메이븐에 대한 선행연구들이 있으며 이 용어를 ‘시장통달자’(Choi, 1995)라고번역하거나 ‘시장숙련자’(Ha, 2008)로부른논문도 있다. 이외에도 시장정보전문가(Lee et al., 2010), 시장전문가(Lim et al., 2006; Solomon, 2009/2011)라고부르기도 하였다. 반면에 원래의 용어 그대로 ‘마켓 메이븐’으로 사용한 연구(Kim & Song, 2007; Kim, 2004;Lee & Shim, 2008)도 많다. 본 논문에서는 번역된 용어가 아직 통일되지 않았으며 의미를 정확하게 전달하는데 한계가 있는 것으로 생각되어 원래의 용어 그대로 사용하고자 한다.마켓 메이븐은 Feick and Price(1987)가 정의한 바에의하면 “다양한 제품, 쇼핑장소, 시장정보를 가지고 있으며 이를 다른 소비자와 논의하거나 정보를 제공하는사람을 의미한다.”고 하였다. 마켓 메이븐은 시장 전반에 대해 폭넓은 지식을 지니며 시장관여도가 높고 다른 E-mail: ksjeon@hansung.ac.kr 소비자에게 중요한 정보원으로 영향을 미치는 소비자를 지칭한다. 또한 마켓 메이븐은 소매업체에 관련
TL;DR: Analysis of imported medical compression stockings of 40 brands from 6 countries sold in the Korean market found the fiber content was different bycountry and brand, and the basic body measurements were USA and Swiss, Italian, Germany, Switzerland, Japan, and Taiwan.
Abstract: This study provides product survey data for the development of medical compression stockings. Aninvestigation analyzed imported medical compression stockings of 40 brands from 6 countries sold in theKorean market, such as Jobst ® , Therafirm ® , Rxtar ® , Varicoin ® , and SheerS in addition, the fiber content was different bycountry and brand. The number of compression classes of imported products was USA (5), Italy (5),Germany (4), Switzerland (3), Japan (3), and Taiwan (3). For basic body measurements, USA and Swissbrands used ankle circumference, calf circumference, thigh circumference, calf length, and thigh length.Italian brands used height and weight, and Japanese brands used height and hip circumference. Germanbrands used subdivided circumferences such as ankle circumference, calf circumference, knee circum-ference, middle thigh circumference, and thigh circumference.Key words: Medical compression stockings, Compression classes, Basic body measurments; 의료용 압박스타킹, 압박단계, 기준치수항목
TL;DR: In this paper, a study helps develop a cool body armor that maintains a tight-fit configuration to the body surface and evaluates the performance of newly developed body armor in a wear test.
Abstract: This study helps develop a cool body armor that maintains a tight-fit configuration to the body surface and evaluates the performance of newly developed body armor in a wear test. Three types of body armor were used for evaluation. One was a tight fitting body armor that was constructed to improve the degree of fit and ease of movement for Korean soldier using 3D technology. Another was ventilating body armor with attached spacers on the shoulder to reduce the thermal stress on the soldier. The third was a prevail- ing body armor produced by a Korean body armor company. In order to evaluate the performance of the body armor, a human wear test, a thermal mannequin test, and computational fluid dynamics (CFD) were executed. Five subjects participated in the wear test. Subjective wear sensation, total amount of sweat and dynamic change of clothing microclimate were observed during and after exercise on a treadmill; subse- quently, it was found that subjects rated tight fitting body armor and ventilating body armor lighter, drier, and easier to move than the conventional body armor (p<.05). Total amount of sweat was the least in the case of ventilating body armor. The thermal resistance and vapor resistance of the ventilating body armor were improved remarkably. In addition, the skin temperature of the ventilating body armor with spacers was lower than the tight fitting body armor by at least 1 o C in the CFD result. It is noted that thermal-wet comfort of the 3D body armor with ventilating feature is superior to the conventional body armor, espe- cially when the ventilating channel is not closed due to a backpack.
TL;DR: In this article, the authors examined the fashion lifestyle of Chinese women in their 20s and analyzed the purchasing behavior of clothing and attitudes toward the Korean image, Korean wave, Korean fashion, and preference for Korean fashion brands according to a fashion lifestyle.
Abstract: This study examined the fashion lifestyle of Chinese women in their 20s and analyzed the purchasingbehavior of clothing and attitudes toward the Korean image, Korean Wave, Korean fashion, and preferencefor Korean fashion brands according to a fashion lifestyle. The major results were as follows: 1) Fashionlifestyle was comprised of factors for the pursuit of personality, pursuit of aesthetic, pursuit of brand, andpursuit of economy. The cluster analysis classified them into groups of: Economy/Personality Oriented,Aesthetic/Brand Oriented, and Fashion-Indifferent. 2) Information source and store patronage were differ-ent among the three consumer groups. 3) Attitude toward the Korean image, Korean Wave, Korean fash-ion, and preference for Korean fashion brands were different among the three consumer groups. These re-sults can be used as the basic data or information for fashion companies that are developing marketingstrategies for Chinese women in their 20s.Key words: Fashion lifestyle, Clothing purchasing behavior, Attitude toward Korea, Korean wave,Korean fashion; 패션 라이프스타일, 의복 구매행동, 한국에 대한 태도, 한류, 한국 패션
TL;DR: In this article, the authors investigated the effects of changes in price, total consumption expenditures and economic sitations on Korean household demands for clothing and footwear using time-series data using the Linearized Almost Ideal Demand System (LAIDS).
Abstract: This study investigates the effects of changes in price, total consumption expenditures and economic sitations on Korean household demands for clothing and footwear using time-series data The clothing and footwear category was reclassified as clothing, footwear and clothing services items for the demand analysis This study utilized the Linearized Almost Ideal Demand System (LAIDS) model to analyze household demand The results indicate that price and total consumption expenditures are significantly related to Korean household consumption expenditure allocations for clothing and footwear items The effects of the IMF bailout crisis in 1997 and the global financial crisis in 2008 on household expenditure shares for clothing and footwear items were very weak and statistically insignificant All the demand elasticities were estimated with respect to total consumption expenditures and prices Clothing was expenditure elastic (greater than one) and other items were classified as inelastic All the own price elasticities of demands were negative (other than clothing) Through the estimations of cross price elasticity the relationships between the demands for items and other item prices were evaluated (ie, substitutes and complements)
TL;DR: In this paper, the authors examined the effects of collaboration type and brand sensitivity on consumer responses toward fashion collaboration brands and discussed a managerial implication to developa strategic brand alliance to manage brand equity in the fashion marketplace.
Abstract: This study examines the effects of collaboration type and brand sensitivity on consumer responses towardfashion collaboration brands. For this study, six brands of fashion collaboration were selected by collabora-tion types: collaboration with same industry (Uniqlo-Jill Sander, HM however, promotion had a negative effect on consumer responses (e.g., perceived qua-lity, and emotional value). In addition, collaboration type or brand sensitivity moderated the effect of stra-tegic marketing elements on consumer responses. This study discussed a managerial implication to developa strategic brand alliance to manage brand equity in the fashion marketplace.Key words: Fashion collaboration types, Brand sensitivity, Brand value, Strategic marketing elements; 패션 콜레보레이션 유형, 브랜드 민감성, 브랜드 가치, 전략적 마케팅 요소
TL;DR: In this paper, the authors examined the effects of product recommendation services as an atmosphere for online mass customization shopping sites on consumers' cognitive and affective responses, and found that OMC product recommendation service positively affected cognitive response and arousal.
Abstract: This study examined the effects of product recommendation services as an atmosphere for online masscustomization shopping sites on consumers' cognitive and affective responses. We conducted a between-subject experimental study using a convenience sample of college students. A total of 196 participants pro-vided usable responses for structural equation modeling analysis. The findings of the study support the S-O-R model for a product recommendation system as an element of the shopping environment with an influ-ence on OMC product evaluations and arousal. The results showed that OMC product recommendation ser-vice positively affected cognitive and affective responses. The findings of the study suggest that OMC re-tailers might pay attention to the affective and cognitive responses of consumers through product recommen-dation services that can enhance product evaluations and OMC usage intentions.Key words: Online mass customization, Product recommendation service, Product evaluation, S-O-R,Cognitive-affective response; 온라인 대량고객화, 상품추천 서비스, 상품평가, S-O-R 패러다임, 인지적-감정적 반응
TL;DR: An examination of the up-cycling design trend in the modern fashion field through an examination of discarded cloth, clothes, and daily necessities finds that the resulting products remained original and functioned as a unique ornamental element when waste materials were applied to new fashion items.
Abstract: This study provides an alternative orientation to understand future up-cycling fashion and the environ-ment-friendly fashion design through an examination of the up-cycling design trend in the modern fashionfield. Case studies and analysis were performed for the literature overview, related photographs, andfigures in regards to the research methodology. The following are the research findings in the realm ofmodern fashion up-cycling. The first feature is a characteristic of the materialistic aspect where the wastematerials were reused (plastic bottles, fishing nets, cigarette butts, and cassette tapes) to create a rebirth inthe form of yarn. The second feature is the use of discarded cloth, clothes, and daily necessities. The reuseditems could be utilized as reborn clothing and fashion peripherals adequate in an original unique shape andcolor to create diverse and unique design results. Additionally, the resulting products remained original andfunctioned as a unique ornamental element when waste materials were applied to new fashion items. Anart-craft value was denoted due to the ornamental characteristics carried out by the handmade method. Thethird feature is the observation of the openness of designers and creative experiments, that the materialsused for restyling or art exhibition are useless and that the up-cycling tendency could be seen in artisticvalue.Key words: Fashion, Up-cycling, Eco-friendly design; 패션, 업 사이클링, 친환경디자인
TL;DR: In this article, the intention to use fashion social network service and intention for word-of-mouth on fashion SNS was investigated among college students, and the results showed that women rather than men wanted more information on online fashion shows, general fashion information, and user participation programs than non-fashion major students.
Abstract: This study locates factors that affect the intention to use fashion SNS (social network service) and intention for word-of-mouth on fashion SNS. Independent variables were fashion shopping orientation, attitude toward innovative products, fashion leadership, and demographics. A questionnaire method was used to collect data on college students while factor analyses, multiple regression, analyses, and Pearson correlation coefficients were applied in analyzing data. Factor analyses resulted in four factors for fashion shopping orientation, three on attitude toward innovative products and two on fashion leadership. Multiple regression analyses showed that information compatibility of attitude toward innovative products had a significant impact on two models of intention to use fashion SNS and two models of intention for word-of-mouth on fashion SNS. Opinion leadership and gender were significant factors for two models of intention to use fashion SNS, which means that women are likely to have more intention to use fashion SNS. Meanwhile, fashion innovativeness was found to be a significant factor on two models of intention for word-of-mouth on fashion SNS. Shopping orientation factors were not important for any model. analyses showed that women rather than men wanted more information on online fashion shows, general fashion information, and user participation programs. Fashion major students wanted more information on online fashion shows and user participation programs than non-fashion major students.
TL;DR: In this paper, the authors examined the impact of brand personality dimensions on store attitude and store loyalty for department stores and revealed three dimensions of the brand personality of department stores: pre-stige, passion, and sincerity.
Abstract: This research examines the impact of brand personality dimensions on store attitude and store loyaltyfor department stores. A total of 431 customers participated in the online survey. The participants were wo-men in their 20's to 50's with experience of purchasing apparel from four major department stores. Thedata were analyzed using factor analysis, reliability test, and structural equation modeling with PASW 18.0and AMOS 18.0. Analyses revealed three dimensions of the brand personality of department stores: pre-stige, passion, and sincerity. Among the three dimensions of brand personality, ‘passion’ and ‘sincerity’were shown to be the most influential factors affecting department store attitude. The results suggest thatpassionate and sincere customers tend to exhibit favorable store attitudes. Customers with more favorablestore attitudes then are more likely to express great store loyalty than those with less favorable attitudes.An analysis of the effect of brand personality on attitudes toward department stores provides implicationsfor department store brand management strategies.Key words: Brand personality, Department store, Store attitude, Store loyalty; 브랜드 개성, 백화점, 점포태도, 점포충성도
TL;DR: In this paper, the authors investigated the influence of technology readiness, fashion innovativeness, and participation level perception on the acceptance intention of 3D virtual fitting systems and found that fashion innovation, technology innovation, and optimism significantly influenced acceptance intention.
Abstract: This study investigates the influence of technology readiness, fashion innovativeness, and participation level perception on the acceptance intention of 3D virtual fitting systems. We presented a 3D virtual fitting system with detailed information that was watched by respondents who subsequently completed a research questionnaire. The data were collected from 300 subjects with an age range of 21 to 39 who have experienced Internet shopping. Descriptive statistics, Cronbach`s alpha, factor analysis, correlation analysis, and multiple regression analysis were conducted. The results were as follows. First, fashion innovativeness, technology innovativeness, participation level perception, and optimism significantly influenced the acceptance intention. Second, fashion innovativeness, technology innovativeness, participation level perception, and optimism positively influenced the acceptance intention in the male group; however, technology innovativeness, participation level perception, optimism, and insecurity significantly influenced the acceptance intention in the female group. The results indicated that a marketing strategy has to be designed that focuses on consumers with high technology, fashion innovativeness, and optimism to increase the acceptance intention. In addition, markers have to enhance a participation level perception that will contribute to the introduction of 3D virtual fitting systems. Another notable finding was the importance to differentiate marketing strategies according to gender.
TL;DR: In this paper, the authors explored the role of social cues as a viable antecedent to e-social ambience and emotions as its consequence, and built a conceptual framework postulating the effect of social cue for web content, on e-Social ambience, emotions, and e-shopping enjoyment.
Abstract: In-store atmospherics involve quantified physical and social aspects; however, the social quality of a web-based retailing context has largely been under-examined. This study addressed some antecedents and conse-quences of social ambience in virtual shopping (or e-social ambience) within a web-based U.S. retailingfashion context. This study explored the role of social cues as a viable antecedent to e-social ambience andemotions as its consequence. A conceptual framework was built postulating the effect of social cue for webcontent, on e-social ambience, emotions, and e-shopping enjoyment. The experimental results (n=488) on afictitious retail T-shirt website confirmed the positive correlation among the variables; in addition, the level ofsocial cues included within the web content significantly increased the level of customer-perceived e-socialambience of the website and subsequent positive on-site emotions. On-site emotions positively influencepurchase intentions. The results expand the current understanding of e-store management by providing novelinsight relevant to fashion companies that wish to provide customers with a quality website shopping experi-ence.Key words
TL;DR: Tight-fitting upper clothing is developed to measure electrocardiography (ECG) data and subjective wear sensations of the clothing were eva-luated using a subjective 7-point scale (with 7 being most excellent).
Abstract: This study develops tight-fitting upper clothing to measure electrocardiography (ECG) data. Taking intoconsideration the elasticity of the clothing, we made 4 experimental clothes by applying to each a weft re-duction rate of 40%, 50%, 60%, and 70%. The 4 experimental clothes were used to measure resting ECG,exercise ECG, and post-exercise ECG for 4 men in their 20s. We compared clothing pressures using sensorson the human body and on a dressform. Subjective wear sensations of the 4 experimental clothes were eva-luated using a subjective 7-point scale (with 7 being most excellent). We measured clothing pressures byusing the air type pressure (AMI 3037-2) for upper and lower chest sensors in the developed tight-fittingupper clothing. The lower chest sensor showed that the clothing pressure on a human body and dressformchanged consistently as the weft reduction rate decreased. The upper chest sensor showed inconsistent cha-nges in clothing pressure as the weft reduction rate decreased. The wearing-test result for preliminary sub-jects showed that the lower chest sensor was more stable than the upper chest sensor; therefore, we insertedthe sensor at the lower chest position before performing ECG. Except for Subject 4, the resting ECGs werestably measured for 3 subjects (Subject 1, Subject 2, and Subject 3) in all the developed clothes (A cloth-ing, B clothing, C clothing, and D clothing). However, D clothing showed stable ECG values after exer-cise. The results of the experiment showed that we could measure ECG without difficulty using clothes witha weft reduction rate of 40% when the movement was not intense; however, tight-fitting upper clothingwith a weft reduction rate of 70% was necessary to measure exercise ECG and post-exercise ECG values.Key words: Tight-fitting upper clothing, ECG, Weft reduction rate, Clothing pressure, Subjective wear test;밀착 상의, 심전도, 가로 축소율, 의복압, 주관적 착의평가
TL;DR: A survey on the production of golf slacks for elderly women aged 60 or older showed that the 6 firms participating have not produced an exclusive product for women 60 years of age or older and have only manufactured an enlarged size up to 85 as mentioned in this paper.
Abstract: This study creates a method with more scientific patterns for use in designing golfwear slacks patterns that better reflect the unique characteristics of body types for elderly women aged 60 or older. This study investigates (when designing human-engineering golfwear slacks for elderly women) the body types of elderly women and design slacks patterns suitable for golf actions in order to design golfwear slacks that show excellence in function and aesthetics as well as for exercise and everyday wear conditions. The study indicated that "total crotch length" was the design element for most considerations when manufacturing golf slacks. A survey on the production of golf slacks for elderly women aged 60 or older showed that the 6 firms participating have not produced an exclusive product for women 60 years of age or older and have only manufactured an enlarged size up to 85. All 6 firms participating replied "No" two the question "Do you produce in consideration of the body types of women over 60 years of age?" Polyester-polyurethane composites were the most widely used (among golf slacks materials) as spring-autumn applications.
TL;DR: In this paper, the authors examined the children's wear purchasing behavior of younger generation women (the missy group) and in the new-silver generation (retired) and examined the data collected in the study were examined with a view to establish effective marketing strategies within the children`s wear market, a market where the age and characteristics of the actual purchasers of the products have become more diverse.
Abstract: This study examines the children`s wear purchasing behavior of younger generation women (the missy group) and in the new-silver generation (retired). The data collected in the study were examined with a view to establish effective marketing strategies within the children`s wear market, a market where the age and characteristics of the actual purchasers of the products have become more diverse. A descriptive survey method using a self-administered questionnaire was employed. The sample consisted of 398 females between the ages of 28 and 64 residing in Seoul and the Gyeonggi-do area. Data collected were analyzed by frequency, t-test, ANOVA, factor analysis, cluster analysis, and Cronbach`s alpha coefficients. Respondents were classified into 4 groups by their clothes shopping orientation: conformable/brand conscious purchasing type, planned purchasing/enjoy shopping type, store/brand loyal impulse-oriented type, and dependent/low shopping interest type. There were differences between the missy and the new- silver generations under consideration. It is clear from the study that, even though some individuals of the missy group and of new-silver group belonged to the same shopping orientation type, individuals still showed differences with regard to children`s wear purchasing behavior.
TL;DR: In this paper, the authors examined the influence of attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance on clothing behavior of female college students in Gyeongang province.
Abstract: This study examines the influence of attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance on clothing behavior The subjects of this study were 315 female college students in Gyeongsang province The data obtained were analyzed by a reliability analysis, factor analysis, correlation analysis, stepwise multiple regression analysis, and t-test The major results of this study were as follows: First, three factors of attitudes toward cosmetic surgery were identified: the desire/motive for cosmetic surgery, risk taking for cosmetic surgery, and confidentiality about cosmetic surgery Second, two factors of body value inclination were identified: getting an attractive physical appearance and maintaining an attractive physical appearance Third, a significant positive correlation was found for attitudes toward cosmetic surgery, body value inclination, and sociocultural attitudes towards appearance with clothing behavior Fourth, the most important variable that affected the imitation of celebrity clothing and preference for luxury goods was the desire/motive for cosmetic surgery In addition, the sexual attractiveness of clothing was influenced by risk taking for cosmetic surgery and sociocultural attitudes towards appearance
TL;DR: In this paper, the implications and ideological meaning of female normative beauty repro-duced by the idealizing phenomena of the hyper-real body as a process of the normalization of the body pro-jected in fashion magazines with a focus on the body created by the increased influence of mass media inconsumer capitalism.
Abstract: This article is to understand the implications and ideological meaning of female normative beauty repro-duced by the idealizing phenomena of the hyper-real body as a process of the normalization of the body pro-jected in fashion magazines with a focus on the body created by the increased influence of mass media inconsumer capitalism. This study conducts a literature research and semiotic analysis as the method of investi-gation and focuses on the body images of the beauty articles in Vogue Korea. The idealizing phenomena ofthe hyper-real body in fashion magazines emphasizes that the body is an exchangeable substance that can bedisassembled to adjust to accord with the standards and norms of society, that the ability of individuals tomanage their body is enhanced by a rise in social class, and concludes that the superficial alteration of thebody image is related to the standard of a moral tendency where a young and slender figure is considered tobe a well managed body image.Key words: Consumer society, Fashion magazine, Normalization of the body, Hyper-real body, Semiotics;소비사회, 패션잡지, 몸의 정상화, 하이퍼리얼 바디, 기호학
TL;DR: This paper examined the influence of mentoring function on major adaptation of university students in afashion related department and identified the moderating role of self-efficacy and mentor competence on the effectiveness of a fashion mentoring program.
Abstract: This study examines the influence of mentoring function on major adaptation of university students in afashion related department and identifies the moderating role of self-efficacy and mentor competence on theeffectiveness of a fashion mentoring function. Questionnaire data were gathered from 266 university stu-dents in a fashion related department with previous experience in a mentoring program. The results showedthat the psychosocial function, sensitivity developmental function, and the fashion career developmentalfunction had a positive impact on the department adaptation (adaptation for professor and adaptation forlearning). In addition, there were moderating effects of self-efficacy on the influence of the fashion careerdevelopmental function on professor adaptation and the moderating effects of mentor competence on the in-fluence of the sensitivity developmental function on professor adaptation. The results of this study providevarious guidelines for professors or administrators of fashion related departments who are interested in men-toring systems.Key words: Mentoring function, Department adaptation, Self-efficacy, Mentor competence; 멘토링 기능,학과적응, 자기효능감, 멘토역량