Michael L. Ursic

TL;DR: The authors found that younger firms are much more faborably disposed toward and active in international marketing than older firms, which is attributed to the competitive domestic situation younger firms encounter, since older firms are often well entrenched in the domestic market, exporting may be the only alternative available to younger firms to obtain the production expertise and efficiency necessary to become a successful domestic competitor.

TL;DR: An export growth share matrix, which divides firms into four categories based on export percentage and anticipated growth, was developed from an analysis of past literature and an empirical data base as mentioned in this paper, and implications are then developed for each category of firms to help the government encourage exporting and to improve managerial decisions regarding marketing abroad.

TL;DR: In this article, the design and preservative design of consumer product safety warnings were evaluated using 91 undergraduates. But little research has been done concerning consumer product warning labels in consumer products.

TL;DR: The effect of four potential information load-producing variables on decision strategies and decision time and accuracy was examined, with the task-effect variables having the greatest influence.

TL;DR: There is a general lack of information regarding the most appropriate manner of structuring marketing curricula and courses as mentioned in this paper, according to a survey of marketing recruiters, who reported the results of a survey.