M
Michael O. Wirth
Researcher at University of Denver
Publications - 23
Citations - 373
Michael O. Wirth is an academic researcher from University of Denver. The author has contributed to research in topics: Cable television & Commercial broadcasting. The author has an hindex of 9, co-authored 23 publications receiving 366 citations.
Papers
More filters
Journal ArticleDOI
Industrial Organization Theory and Media Industry Analysis
Michael O. Wirth,Harry Bloch +1 more
TL;DR: This article used industrial organization theory to critically evaluate the media economics literature, particularly as provided in media-related journals, and made practical suggestions as to how researchers interested in media economics can apply industrial organisation theory to research questions they are attempting to answer.
Journal ArticleDOI
Newspaper vs. TV Credibility for Local News
John D. Abel,Michael O. Wirth +1 more
TL;DR: The Daily World won reader acceptance not only for its aggressive news coverage but also for its lavish use of pictures as mentioned in this paper, which won the Daily World a lot of attention in the early 1940s.
Journal ArticleDOI
Price, Programming and Potential Competition in US Cable Television Markets
Scott J. Savage,Michael O. Wirth +1 more
TL;DR: In this article, the potential competition in the US cable television industry is empirically examined for 385 markets and the predicted entry probabilities are included in a supply-demand model to permit empirical investigation of the effect of potential competition on incumbent cable operator's price and channel programming decisions.
Issues in Media Convergence
TL;DR: A discussion of the multifaceted concept of media convergence can be found in this article, where a discussion of media economics and management scholars and communication professionals have become increasingly interested in convergence over the past 15 years.
Journal ArticleDOI
The effects of market structure on television news pricing
TL;DR: In this article, a study of local television news advertising prices finds that cable penetration has a significant negative effect on news prices, while market concentration has a positive impact on news advertising.