Journal of Broadcasting & Electronic Media 

About: Journal of Broadcasting & Electronic Media is an academic journal published by Taylor & Francis. The journal publishes majorly in the area(s): Politics & Broadcasting. It has an ISSN identifier of 0883-8151. Over the lifetime, 1999 publications have been published receiving 73362 citations. The journal is also known as: Journal of broadcasting and electronic media.

Predictors of Internet Use

Abstract: We examined audience uses o f the Internet from a uses-and-gratifications perspective. We expected contextual age, unwillingness to communicate, social presence, and Internet motives to predict outcomes of Internet exposure, affinity and satisfaction. The analyses identified five motives for using the Internet and multivariate links among the antecedents and motives. The results suggested distinctions between instrumental and ritualized Internet use, as well as Internet use serving as a functional alternative to face-to-face interaction.

A Social Cognitive Theory of Internet Uses and Gratifications: Toward a New Model of Media Attendance

Abstract: Recent research explaining Internet usage has both extended and challenged the uses and gratifications approach to understanding media attendance by discovering "new" gratifications and introducing powerful new explanatory variables. The present research integrates these developments into a theory of media attendance within the framework of Bandura's (1 986) Social Cognitive Theory. Respondents from 2 Midwestern states were recruited by mail to complete an online questionnaire. Structural equation modeling techniques were used to test a.new model of media attendance in which active consideration of Internet uses and gratifications, moderated by Internet self-efficacy, joins habitual behavior and deficient self-regulation as determinants of media behavior. The model explained 42% of the variance in Internet usage. ,

Parental Mediation of Children's Internet Use

Abstract: This article examines parental regulation of children and teenagers' online activities. A national survey of 1511 children and 906 parents found that 12–17-year-olds encounter a range of online risks. Parents implement a range of strategies, favoring active co-use and interaction rules over technical restrictions using filters or monitoring software, but these were not necessarily effective in reducing risk. Parental restriction of online peer-to-peer interactions was associated with reduced risk but other mediation strategies, including the widely practiced active co-use, were not. These findings challenge researchers to identify effective strategies without impeding teenagers' freedom to interact with their peers online.

Interactivity reexamined: A baseline analysis of early business web sites

Abstract: This study reexamined the concept of interactivity and proposed that interactivity be defined as the extent to which the communicator and the audience respond to each other's communication need. Interactivity was construed as consisting of five dimensions: 1) playfulness, 2) choice, 3) connectedness, 4) information collection, and 5) reciprocal communication. Web sites for products, services, and retail outlets appeared to differ significantly in terms of connectedness, information collection, and reciprocal communication.

Connections Between Internet Use and Political Efficacy, Knowledge, and Participation

Abstract: Using data from the 2000 National Annenberg Election Survey, this study looks at the relationships between Internet access and online exposure to information about the presidential campaign and political efficacy, knowledge, and participation. Results show that Internet access and online exposure to information about the presidential campaign are significantly associated with these important political variables. Several of the associations between Internet access and exposure with political efficacy, knowledge, and participation are detectable even when taking sociodemographic variables, party identification, partisan strength, political interest, and other media exposures variables into account. Although statistically significant, these associations are quite small.